Facebook Management Tips for Small Businesses: Everything You Need to Know
Reading Time: 10 minutes Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management…
How to Increase Audience Engagement on YouTube using Content Marketing Tools
Reading Time: 2 minutes YouTube is an indispensable platform for social media and content marketers, especially now that audience members are consuming YouTube content like never before. People are spending as much as 72 minutes a day watching video content, and marketers are keen to make the most of…
How to Create Viral Social Media Marketing Campaigns to Promote Your Business?
Reading Time: 4 minutes We check our smartphones on average 150 times a day. They’re among the first things we engage with in the morning and one of the last we check before going to sleep. We take them with us constantly and everywhere. This means that our social…
The Right and Wrong Times to Post on Social Media
Reading Time: 6 minutes Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing…
Social Media Employee Advocacy for Universities and Higher Education Institutions
Reading Time: 10 minutes Social media employee advocacy is great for university branding, which can help universities recruit the staff, students and investors that they need to boost rankings and compete globally. Who ranks universities worldwide? Organizations such as Quacquarelli Symonds World University Rankings (associated with Times Higher Education Magazine)…
Why CEOs Should Go Social (& How It’s Working Wonders for Elon Musk)
Reading Time: 8 minutes For the longest time, social media marketing has been touted as the future of marketing. Not without good reason. It provides some distinct advantages over traditional forms of marketing and easily takes the cake in low-input, high-output (albeit high-risk) marketing platforms. Well, guess what –…
How Instagram Marketing Can Reshape Your Business Visually
Reading Time: 5 minutes One of the greatest boons of running a business today is the ability to carve a niche in the minds of the customers through social media. Of all the social media channels available, Instagram plays a very important role in carving this niche because it…
9 Surprising Facebook Marketing Tips for Small Businesses That Actually Work
Reading Time: 9 minutes It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see…
The Secret Sauce of Successful Social Employee Advocacy Programs
Reading Time: 7 minutes More people mean more reach and engagement on social media. The concept of employee advocacy is simple enough, but its execution depends on more than just content and distribution. Many businesses invest time in choosing the right employee advocacy platform and creating high-quality content for…
33 Instagram Marketing Statistics for Social Media Managers in 2018
Reading Time: 4 minutes In its 8 years of existence, Instagram has transformed the way people communicate on social media. Focused on mobile photo-sharing, the social media platform not only attracted a massive user base, but also garnered attention from Facebook, which eventually acquired Instagram in 2012. As a…
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