8+ Campaign Ideas to Increase Social Media Brand Awareness
Reading Time: 4 minutes The most advantageous feature of social media is that it connects you with people all over the world. Essentially, you could extend your business to thousands or millions of new people. And that’s exactly what big brands and meteoric startups are now doing, quite successfully….
How to Incentivize Your Employee Advocacy Program – 7 Ideas
Reading Time: 5 minutes Employee advocacy is an extremely effective communication tool. When properly executed, an employee advocacy program can increase your social media reach, engagement and referrals exponentially. Think about it. People are more likely to be influenced by their peers. This has been repeatedly proved by Edelman’s…
What’s the Ideal Social Media Post Length?
Reading Time: 5 minutes Social media post length is a definitive factor is deciding the impact of your social media content on its viewers. Any post that is wordsmithed to fit character limits will fully display your social media content to your fans, without obscuring any information. And that…
14 Invaluable Content Research Tools for Content Writers & Strategists
Reading Time: 7 minutes In today’s world, business growth invariably involves creating effective content to capture target groups on digital media. That’s why everyone’s in the business of creating content and hiring content creators. Businesses are really investing in content creation 60% of inhouse content marketing specialists create content…
What is Employee Advocacy? Why Employee Advocacy?
Reading Time: 6 minutes Companies use various resources to reach their target audience and promote their business. Social media advertising, third party endorsements and sponsored posts on niche websites are a few of the ways that companies use to spread the word about their business. However, one of the…
How to Accurately Measure Your Current Social Media Marketing ROI
Reading Time: 4 minutes A good social media marketing strategy transforms your business and yields a measurable ROI. It’s an effective way to promote products, connect with customers and establish yourself as an authority. But to know when your strategy is actually good, you need to be able to…
Is Your Social Media Content Boring? Here’s the Only Way to Fix It for Good
Reading Time: 8 minutes Social media marketing. Three words that every marketer utters when backed into a corner for answers and results. But here’s the hard truth about social media marketing. Not all marketers see an ROI. In fact, even though 77% marketers claim to be using social media…
Content Sharing Best Practices for (Passive) Career Seekers
Reading Time: 3 minutes Passive job seekers are highly sought after by today’s recruiters who struggle with finding active job seekers with the right profile and experience for specialized positions. As a passive job seeker, you have the potential to attract the best job opportunities that are available in…
Employee Advocacy Best Practices for Agencies Supporting other Organizations
Reading Time: 8 minutes With over 37 million Facebook likes and close to 12 million Twitter followers, Starbucks has clearly nailed social media marketing. Going by their popular social media campaigns such as #TweetACoffee and #HowWeMet, Starbucks has been able to generate serious revenue using social media. The company…
How to Grow Your Instagram Following from Zero to Thousands Organically (10 Ideas)
Reading Time: 5 minutes According to eMarketer, Instagram could have 26.9 million more US users by 2020, overtaking Facebook, Twitter and every other social media network on record. The social media platform also seems to be enjoying an unprecedented adoption and engagement rates among young adults, resulting in increasing…