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Category :Social Media Tips

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Recently, the Trump campaign faced flak for plagiarizing Michelle Obama’s convention speech from eight years ago, and got no mercy from the press. When you borrow lines from a speech and pass it off as your own at events of national importance, you will be outed quickly. In the online world, stealing others’ content –..

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Of the 7.3 billion large world population, 2.3 billion people are active social media users. That means that 1/3rd of the world’s population can be reached at any given time, from anywhere in the world, through social media. However, this possibility also suggests the density of communication on social media. The consequence of 2.3 billion..

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Small business owners and their employees wear many hats. Often, the day-to-day management of their businesses take precedents over important, but overlooked marketing and promotional strategies (among other things). While the marketing landscape is vast, budgets are often absorbed quickly, leaving business owners wondering how they can get the most out of their marketing dollars…

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Memes have an irresistible quality to them. They are comical, injecting humor or sarcasm into hot button political and social issues, and presenting them with a certain irreverence that suggests that we indeed live in a mad, mad world. Memes also offer a welcome break from text posts on a social media page. The word..

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Creating high-quality content is time consuming; Which is why content marketers everywhere are forever looking for alternatives that can produce the same result – Content curation, syndication, all concepts that you’re familiar with. Unfortunately you can’t slide with simply the alternatives, and most seasoned marketers recommend that you create at least 65% of the content..

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As of April 2016, LinkedIn had 433 million users. Presumably, many of them are small businesses seeking a powerful and free marketing tool, while also leveraging the world’s largest professional network to meet their hiring goals. In this post, we will focus on the brand awareness, reputation enhancement and content marketing aspects of LinkedIn for..

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Expert Panel – Daniel Knowlton, Maria Johnsen and Edward Leake There’s a lot of buzz around social media campaigns, how to create successful ones and what drives them to be successful. In this series of expert interviews, see the experts delineate the concept. To explore social media campaigns I asked three top social media experts..

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Why Facebook? Every second there are 20,000 people on Facebook, a larger gathering than most offline events have. Each well-spent second on Facebook could give you greater reach than that of an offline event, and you could use it to market products, events or even conduct marketing research. At 1.6 billion, Facebook has far more..

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Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences. On Twitter you could..

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Twitter is a useful social media platform for businesses, but most of them are unable to use the platform effectively. While having a social media presence is great, it is important that you are noticed by your followers. So how do you do that? Start with understanding Twitter To maximize the benefits of your Twitter..