7 Online Social Media Marketing Courses for Smart Social Media Managers
Reading Time: 4 minutes When I began my journey as a social media marketer, the sheer volume of advice and tips about the industry available on the internet overwhelmed me. If it wasn’t for the Coursera social media specialization that I did, I would have probably wasted time updating…
Will Social Media Marketers Lose Jobs to AI?
Reading Time: 7 minutes According to a recent report, 58% of the world’s CMOs believe that companies will need to adopt AI within the next 5 years to compete globally. Social media marketing is undoubtedly one of the areas which AI will transform, and when that happens, social media…
The #1 Content Marketing Mistake You’re Making (& How to Stop It)
Reading Time: 4 minutes In Seth Godin’s words, “Content marketing is all the marketing that’s left”. If you’re part of a content agency, you know just how much businesses are willing to invest in content marketing. And for good reason. But there’s good (effective) content marketing and bad (ineffective)…
15 Social Media Tools that Will Help You Survive the Fake News Phase & Its Repercussions
Reading Time: 7 minutes Fake news is a serious social media problem that could affect the relationship you share with your social media audience. How? People are starting to question the information that they receive via social media. People have always been wary about the information shared by brands…
7 Tried & Tested Content Marketing Ideas for eCommerce Businesses to Try Now
Reading Time: 3 minutes According to a recent study, 81% of shoppers conduct research online before making a purchase. It’s no wonder that eCommerce businesses are focused on attracting the attention of such customers via content marketing on various online marketing channels. You’re probably an eCommerce business yourself or…
LinkedIn for Business: 9 Unfailing Ways to Connect with Ideal Clients
Reading Time: 9 minutes LinkedIn could connect you to future customers. Yet, how many of your current customers are converted LinkedIn leads? If your answer is a few or none, you are yet to unlock the potential of your LinkedIn presence. John Nemo built his business on LinkedIn. It…
How to Run Social Media Marketing Experiments (with 73 Ideas)
Reading Time: 7 minutes Running social media marketing can be hard when you have no idea where to begin. Social media is vast and the abundance of social media marketing options leaves social media managers undecided on which is the best strategy to follow. Fortunately, there exists a way…
Influencer Marketing 2018: Trends & 5 Successful Campaigns You Can Use for Inspiration
Reading Time: 4 minutes Social media marketing these days is synonymous with influencer marketing. Influencer marketing is a sought-after service at every social media agency because every business wants to experience the miraculous results that the strategy promises. But is this buzz-heavy term actually worth investing in? Influencer marketing…
Twitter’s New Rules & Alternatives to Meet Edgar & Quuu
Reading Time: 2 minutes Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweeting of…
How to Get More Twitter Followers (Without Creating Content)
Reading Time: 3 minutes Numbers matter. Influencers, current and future customers consider the size of your Twitter following when deciding whether to follow your or not. You probably won’t even consider your own brand a social media success unless you have grown a sizeable following on Twitter. Even though…