The Ultimate List of Photo Editor and Graphic Design Apps
Reading Time: 9 minutes In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles…
How to Use Twitter Video to Engage Your Target Audience: 9 Fresh Ideas for Social Media Marketers
Reading Time: 5 minutes Ever since Twitter launched video, the social media platform’s feed has been buzzing with videos uploaded by brands and individuals alike. In fact, AdWeek recently looked into Twitter’s video performance and hit upon some interesting facts. One statistic among them is especially mind-blowing: 82% of…
How to Get More Facebook Fans Organically: A Guide for Small Business Owners
Reading Time: 4 minutes According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is…
7 Social Media Personal Branding Tips for C-Suite Executives & Senior Managers
Reading Time: 6 minutes Social media has become one of the most powerful marketing tools today. Startups, small businesses and large businesses are heavily relying on social media to build their brand and their credibility. However, social media branding need not just be limited to organizations. Social media can…
How to Acquire New Customers using Social Media: 7 Brilliant Tactics
Reading Time: 4 minutes It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan….
What if You Could Create & Implement a Social Media Content Plan in Minutes?
Reading Time: 2 minutes Creating valuable content is a time-consuming affair. Creating enough social media content to fuel multiple social accounts while maintaining consistency and creating a brand identity is even more of a time-consuming affair. Why waste time on managing strategy and execution from scratch when you can…
Social Media Automation: What Makes Marketers Cringe & the Surprising Truth
Reading Time: 6 minutes If social media automation scares you, think about how email marketing has evolved. Today, most companies see email as the ultimate one-on-one marketing channel irrespective of the industry to which they belong. Yet, how many email marketers send individual emails? At most, companies send individualized…
How to Create Irresistible Blog Graphics Effortlessly (A Guide for Non-Designers)
Reading Time: 6 minutes They say that the pen is mightier than the sword. While this is true in most cases, social media marketers have proved that there is something mightier than the pen – and that’s pictures. Images have long been a favored means of marketing. Today, the…
10 Unique Ways to Save Time on Social Media Management
Reading Time: 6 minutes Note: This post was first published on Sep 22, 2015 and has since been updated with additional information. Social media never sleeps. And that makes social media management a particularly challenging task. Keeping up with the incessant activity on social media can be a painstakingly time-consuming…
15 Free Productivity Tools for Savvy Social Media Marketers
Reading Time: 8 minutes Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent at multitasking and can work very well under pressure,…