How to Make Engaging Videos for Social Media Marketing: A 7-Step Guide
Reading Time: 5 minutes Video isn’t just ‘nice to have’ anymore; It’s an integral part of most successful social media marketing strategies. With Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content. However, engaging videos aren’t easy…
The Ultimate Instagram Marketing Guide
Reading Time: 9 minutes Just how important is Instagram marketing anyway? Many marketers who use Instagram for personal purposes, don’t quite see the full potential of the platform in brand marketing. This guide is an attempt to provide perspective into Instagram’s marketing potential, discuss Instagram lingo and help social…
Is Your Social Media Marketing Reflecting Your Company Culture?
Reading Time: 4 minutes In 2018, having an impressionable company culture isn’t optional, it’s imperative, and 82% respondents of a survey conducted by Deloitte share this view. In 2018, it’s also critically important to have a social media presence for that company culture. Why? Social media gives you global…
Spicing Up Images for Social Media Engagement
Reading Time: 4 minutes Images are powerful at grabbing attention and pulling us in to consume media. They are a main component to all social media for both organic and sponsored posts. Great content can fail on social media without a captivating image; so here are some resources to…
13 of the Best Brands to Follow for Instagram Marketing Inspiration
Reading Time: 5 minutes Instagram has become a critical part of social media marketing, after having acquired a large segment of social media users and an equally impressive amount of brand engagement. In fact, as of September 2017, Instagram had acquired 800 million users, each of whom had followed…
Is Your Business on Instagram?
Reading Time: 2 minutes A recent survey by marketing firm Hashoff found that B2C social media influencers plan to spend most of their time on Instagram next year and increase their efforts on YouTube too. Many respondents also believed that Instagram offered the best tools for creators, beating out…
5 Experts Share How to Market on Instagram (with Tips & Actual Examples)
Reading Time: 9 minutes According to predicted social media and content marketing trends for 2018, Instagram will overtake Facebook with brand engagement. If you’re a social media manager planning your marketing strategy for 2018, this is the perfect place for you to be. To understand the best ways to…
A Social Media Marketer’s Guide for Spotless Client Reporting
Reading Time: 4 minutes Reporting to your clients can be a difficult matter, especially if the bond of trust between you and your clients has been previously broken or was never built in the first place. If your client is asking too many obvious questions, giving seemingly useless feedback…
Presenting DrumUp for Instagram management
Reading Time: 2 minutes Looking for an easy way to manage Instagram accounts? You can now connect Instagram accounts to DrumUp to organize and publish your content effortlessly, alongside doing the same for your Facebook, Twitter and LinkedIn content. While DrumUp can’t actually post on Instagram for you, we…
21 Top Social Media and Content Marketing Trends for 2018 – The Ultimate List
Reading Time: 9 minutes It’s official. Brands are now fully invested in social media, having extinguished all doubt about the effectiveness of the medium. Top brands are even experimenting with their social media and content marketing strategy by embracing the latest trends. As we approach the new year, reviewing past…