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Category :Social Media Tips

Note: This post was first published on Sep 22, 2015 and has since been updated with additional information.   Social media never sleeps. And that makes social media management a particularly challenging task. Keeping up with the incessant activity on social media can be a painstakingly time-consuming process. And if managing your business’ social media presence is..

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Note: This post was first published on July 5, 2017 and has since been updated with new tools. Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent  at multitasking and can work very well under pressure, but even they need assistance from time to time to..

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About a decade ago, the role of the social media manager didn’t exist. Marketing and sales executives were focused on traditional channels like TV, radio, print and door-to-door to achieve their goals and quotas. Facebook was just beginning to realize what they had created and how the world would never be the same again. Note:..

Social media marketing can make or break your business today; the right campaign can catapult your company forward and the wrong approach can leave you with disappointing results or worse, a tainted brand. One can undoubtedly say that social media is the most viable medium ever in the history of business and marketing. In the..

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Among all social media networks and their posts, LinkedIn and LinkedIn Posts stand unique. Do you know why? This is because unlike Facebook, Twitter, and Instagram, networking here is on more professional grounds. Your Facebook friend who might be very casual and friendly to you will present himself/herself differently in front of you as your..

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A Twitter page can feel like a wasteland if it contains little else than text-only tweets and retweets. There’s a lot you can do on Twitter, particularly with all the purpose-designed features and updates that the microblogging service launches from time to time. Here are four that you should absolutely ponder over. Video   Haven’t..

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  Slack is the perfect platform for intercommunication between individuals and groups of people, and that’s why software developers identified it as the perfect host for integrations that perform a variety of functions. By integrating marketing, sales and productivity apps with Slack, developers enabled easy sharing of information and streamlined the process of collaboration across..

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Social media marketers may share similar goals (increasing reach, engagement, traffic & leads) but they struggle with different challenges. While some get stuck choosing the right tools to manage social media, others can’t move past content creation for multiple accounts or hiring. Social media marketers don’t spend their days playing on Facebook, after all. The..

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Even with the high usage of social media these days, there are still a lot of questions being raised about it. The most common one is probably about the whole purpose of it. And you’ve probably asked this misguided question yourself. Hey, this is not a blame game, there are no wrong questions. It’s just..

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It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every social media marketer dreads – “What’s the value of social..