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Category :Social Media Tips

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For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a part of your fans’ and followers’ lives – beyond the..

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Social media is exciting and thrilling for people chasing fame, but it comes with unrealistic expectations. We watch celebs like Taylor Swift and Kim Kardashian rack up retweets and likes numbering into millions, and we think, “If they can do it, why can’t I?” The reality is that you very well could, but not without..

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Social media is largely a top-of-funnel marketing platform while email takes over once leads have been generated, serving as a middle-of-funnel marketing tool. While used for distinctly different purposes, they can be allies and improve each other. Use email to promote your social media pages and increase social shares. This is an easy one :..

During the holiday season, your office is probably half-empty. It might even be closed for a couple of weeks. While you’re taking a well-deserved break and enjoying the season with your family, your company’s social media channels go quiet. Social media management during the holiday season is often neglected. With few employees in the office,..

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Thought leadership continues to grow as a Google trend. The term itself maybe more than fifteen years old, having been coined by business expert and author Joel Kutzman in the early 1990’s, but it is still as relevant or even more so in today’s social media age. Today we call some of our thought-leaders social..

Posted in : Small Business Tips, Social Media Tips on
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Building a social media following is hard work. Retaining your fans and followers is a sustained effort, much like social media marketing. A solid plan, attention to detail, and consistency are necessary to acquire and keep fans/followers who’re passionate about your brand. Here’s a look at seven social media audience retention tactics that can create..

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Social selling isn’t solely about selling, there is more to the term. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for all the roles that it plays in people’s lives. Social..

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While many businesses have found crazy success with social media, for some, it is the elephant in the room that refuses to leave. Here’s a look at some myths that may be holding you back from the realistic gains possible with a dedicated, well-planned social media presence. 1. It Does Not Have a Significant Impact..

Posted in : News & Trends, Social Media Tips on
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In about a decade of their existence, social media platforms have acquired over 2.3 billion users worldwide, according to Statistia’s records. It has become abundantly clear that social media isn’t just a passing phase, and is here to stay. Social is also evolving rapidly. Here’s a quick recap of the leaps that social took in..

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you..