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Category :Social Media Tips

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Social media employee advocacy is great for university branding, which can help universities recruit the staff, students and investors that they need to boost rankings and compete globally. Who ranks universities worldwide? Organizations such as Quacquarelli Symonds World University Rankings (associated with Times Higher Education Magazine) and the Centre for World University Rankings are responsible for..

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For the longest time, social media marketing has been touted as the future of marketing. Not without good reason. It provides some distinct advantages over traditional forms of marketing and easily takes the cake in low-input, high-output (albeit high-risk) marketing platforms. Well, guess what – we’ve already stepped into 2018. The future is here. It..

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One of the greatest boons of running a business today is the ability to carve a niche in the minds of the customers through social media. Of all the social media channels available, Instagram plays a very important role in carving this niche because it is entirely a visual medium. Unlike marketing on other social..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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More people mean more reach and engagement on social media. The concept of employee advocacy is simple enough, but its execution depends on more than just content and distribution. Many businesses invest time in choosing the right employee advocacy platform and creating high-quality content for employee sharing. Few businesses, however, invest time in other critical..

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In its 8 years of existence, Instagram has transformed the way people communicate on social media. Focused on mobile photo-sharing, the social media platform not only attracted a massive user base, but also garnered attention from Facebook, which eventually acquired Instagram in 2012. As a social media manager, you most probably have Instagram included on..

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Video isn’t just ‘nice to have’ anymore; It’s an integral part of most successful social media marketing strategies. With Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content. However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video..

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Just how important is Instagram marketing anyway? Many marketers who use Instagram for personal purposes, don’t quite see the full potential of the platform in brand marketing. This guide is an attempt to provide perspective into Instagram’s marketing potential, discuss Instagram lingo and help social media managers and business owners create a fully-functional Instagram marketing..

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In 2018, having an impressionable company culture isn’t optional, it’s imperative, and 82% respondents of a survey conducted by Deloitte share this view. In 2018, it’s also critically important to have a social media presence for that company culture. Why? Social media gives you global reach to talent, investment and business. And company culture is..

Images are powerful at grabbing attention and pulling us in to consume media. They are a main component to all social media for both organic and sponsored posts. Great content can fail on social media without a captivating image; so here are some resources to help you use more engaging photos that you may not..