Try the world's #1 social media & content marketing app Get started (it's free)

Category :Social Media Tips

Banner

Today’s digital marketplace demands that businesses carefully manage their social media presence to effectively reach consumers, demonstrate customer service skill, elicit customer reviews and build brand loyalty.   In today’s competitive digital marketplace, companies have to constantly come up with creative ways to attract new customers. Search engine optimization, content promotion and social media are..

Banner

In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

Banner

One of the golden rules of social media success is to share content consistently to keep fans and followers interested in your brand. If you have a finger on the pulse of their needs, challenges and preferences, you can pick content ideas more thoughtfully. Once you have a list of topic or themes, the next..

Banner

It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

Banner

There is no silver bullet for attracting clicks and engagement on your social media pages. There are, however, a number of approaches that can help you appeal to your audience’s sensibilities, and persuade action from their side. 1. Use questions and polls to spark dialogue and participation     Asking your community questions is one..

Banner

  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

Banner

Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals have driven them to build such products. Some studies have..

Banner

When your employees or customers share your content on their personal social media accounts, they are advocating for your company. This word-of-mouth is a form of social proof, more convincing and impactful than if you were to share the same message on your business page/account. Tap into happy customers who can help you sell your..

Banner

Facebook is the largest platform that you’re probably using as a social media marketer. In just under 15 years of its existence, Facebook has established the “social media” market and connected marketers to their target groups. However, standing out on the social network continues to become progressively harder as more businesses create pages and compete..

Banner

In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. However, the ROI of social media is under question by sceptics who can’t correlate social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain conservative..