12 Experts Share Social Media Marketing Tactics That Actually Work on LinkedIn
Reading Time: 10 minutes To understand how marketing professionals and businesses leverage LinkedIn for marketing purposes, I asked them a couple of questions. The following are accounts of digital managers, business owners and other professionals who have benefited from the assist of LinkedIn’s unique features. The ideas that the experts…
10 Actionable Tips to Encourage Employee Advocacy through Social Media
Reading Time: 4 minutes According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience….
4 LinkedIn Marketing Tactics That You’re Missing Out On
Reading Time: 5 minutes LinkedIn calls itself the “World’s Largest Professional Network” for very good reason. The service has a user base of more than 400 million people, and it is steadily growing with each new academic year as more graduates use it for professional networking. Most users join…
10 Fresh Tips to Win Like a Boss on Social Media
Reading Time: 5 minutes It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways…
How to Choose an Employee Advocacy Platform for Your Organization?
Reading Time: 3 minutes Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired…
The Ultimate Social Media Employee Advocacy Guide
Reading Time: 17 minutes Index 1. What is employee advocacy? 2. Why should companies and organizations invest in employee advocacy? 3. 6 straight-out benefits of employee advocacy 4. Use cases of social employee advocacy 5. Implementing employee advocacy – Traditional and current methods 6. How to build a successful employee…
5 Compelling Reasons Why Your Company Needs a Social Employee Advocacy Program Today
Reading Time: 3 minutes Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number…
Top Content Marketing Experts Reveal Their Views on Employee Advocacy (With Insights & Super Tips)
Reading Time: 6 minutes Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy…
Success Stories and Key Lessons in Employee Advocacy through Social Media
Reading Time: 5 minutes Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy…