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Category :Employee Advocacy

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Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired results, your employees must be empowered with the right platform…

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Index 1. What is employee advocacy? 2. Why should companies and organizations invest in employee advocacy? 3. 6 straight-out benefits of employee advocacy 4. Use cases of social employee advocacy 5. Implementing employee advocacy – Traditional and current methods 6. How to build a successful employee advocacy program 7. Which social media platforms to target with..

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Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number of friends among adult Facebook users is 338). That means..

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  Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy with social mentions, brand news, and content sharing. As social..

Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy program benefits both, the employer and the employee. 86 percent..