10 Video Marketing Experts Share How to Get Started with Video on Social Media
Reading Time: 17 minutes Facebook and Snapchat both get over 7 billion video views a day, which is almost as many or more views than YouTube. Twitter’s video has transformed one-on-one communication, personal branding and brand communication. LinkedIn isn’t very far behind in this trend, after having released native…
15 Twitter Marketing Tactics to Get More Views, Shares & Audience Engagement
Reading Time: 8 minutes Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site, an important customer service destination and one of the easiest ways to initiate meaningful, real-time discussions. According to a HubSpot study, link-clicks account for 92% of…
16 Types of Visual Content to Revitalize Your Social Media Marketing
Reading Time: 9 minutes Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data. The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th…
Introducing Bulk Upload to Quick-Fill Libraries with Content
Reading Time: < 1 minute Managing content for multiple social media accounts can be hard. Even with social media scheduling, you still have to create/curate content and manually upload it into your social media scheduling platform. If you are a social media manager working with multiple clients and managing 100’s…
The Psychology of Social Media Addiction: How It Works & Invaluable Lessons for Marketers
Reading Time: 8 minutes Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals…
27+ Facebook Statistics & Facts for Social Media Marketers in 2017
Reading Time: 7 minutes Facebook is the largest platform that you’re probably using as a social media marketer. In just under 15 years of its existence, Facebook has established the “social media” market and connected marketers to their target groups. However, standing out on the social network continues to…
21 Social Media Management Tips for Winning Social Media Managers
Reading Time: 11 minutes In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. However, the ROI of social media is under question by sceptics who can’t correlate social efforts with real business benefits. Despite the availability of analytics…
The Ultimate List of LinkedIn Marketing Tools
Reading Time: 10 minutes Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a…
DrumUp’s New Avatar Is Here, and You’re Going to Love It
Reading Time: 5 minutes DrumUp has undergone a serious remodel. If you loved keyword based content curation, you will adore the ability to curate multiple of these content streams. If you found DrumUp’s blog and RSS feed auto-posting very useful, you will love auto-posting for content libraries. Here’s…
11 Content & Social Media Marketing Experts from Top Agencies Share Content Tips
Reading Time: 9 minutes Content is a critical part of your marketing. It helps convey your message, pique audience interest and get them to act. It can boost lead generation and sales, when used strategically. Today’s audience, however, is hard to please. They’re vary of advertisements and have high…