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Category :Expert Interview Series

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Expert Panel – Daniel Knowlton, Maria Johnsen and Edward Leake There’s a lot of buzz around social media campaigns, how to create successful ones and what drives them to be successful. In this series of expert interviews, see the experts delineate the concept. To explore social media campaigns I asked three top social media experts..

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  Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy with social mentions, brand news, and content sharing. As social..

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Expert Panel: Josh Druck, Gary C. Bizzo, and Jason Falls Inspired by the term “curator”, typically used in reference to managers of galleries and museums, “content curation” is the act of tactfully collecting and sharing relevant pieces of content related to a niche area or discipline. In 2008, Mark Zuckerberg said that content shared digitally..

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Expert Panel: Colleen Jones, Michael Solomon & Mike Glover If you were to trace its history, you’d perhaps go back to more than a hundred years ago when Cyrus Hall McCormick developed a few elementary strategies that we would now call inbound marketing. Over the last decade, these strategies have since evolved greatly and have..

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Expert Panel: Kristi Hines, Ron Sela, & Shonali Burke This time in our Expert Interview Series, we’re focusing on one of the more elusive tactics of social media marketing – influencer marketing. Influencers are individuals who have earned a large following thanks to their knowledge, or authority. Their ability to ‘influence’ consumers’ purchase decisions makes..

Expert Panel: Neil Patel, Erik Qualman & Tara Hunt In this section of the Expert Interview Series, we take a look at the impact social media can have on your growth hacking efforts. Growth hacking is a process of discovering the right kind of hack that will trigger growth . Growth hackers try to find innovative..

  Expert Panel: Jeff Bullas, Joe Pulizzi, Ian Cleary & Ted Rubin At DrumUp, we are passionate about bringing valuable information to the forefront and providing readers with expert insights into topics related to social media and content marketing. We have launched a short interview series on this blog through which we’ll be “conversing” with..