10 Brilliant Twitter Marketing Tools that Social Media Managers Use
Reading Time: 7 minutes Note: This post was originally published on Jun 8, 2016 and has since been updated. Tools 6-10 are recent additions. The marketing scene on social media is a jungle, no less. Social media managers have the challenging tasks of making sense of the chaos, finding strategic…
How to Build Inexhaustible Resources to Inspire Your Content Marketing Ideas
Reading Time: 6 minutes We know social media impacts business, and that social media marketing has incredible benefits. 1/3rd of the world’s population actively uses and can be reached through social platforms People are increasingly turning to social networks for information and decision-making Recommended reading: 20 Top Social Media…
Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners
Reading Time: 7 minutes If you aren’t actively using Google Analytics, or haven’t installed it for your website as yet, this guide can get you started. Even though the service is free for use, I personally know many companies who aren’t exploiting its potential. Some marketers and business owners…
The Ultimate Content Curation Guide for Social Media
Reading Time: 10 minutes As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your social media profiles don’t appear as visually and intellectually appealing as you want them to be? Here’s something you’ve…
Social Media Content Management: How to Effortlessly Curate Content for Your Brand
Reading Time: 17 minutes Whether you manage social media content for a large organization, a startup or a host of diverse clients, social media offers huge potential in terms of website traffic and engagement. The challenge? Finding enough fresh, relevant and effective content to fill your social media requirements….
How Social Media Employee Advocacy Applies to Regulated Industries (with Case Examples & Tactics)
Reading Time: 8 minutes Regulated industries like banking and healthcare usually advocate strict policies that restrict external communication, but that isn’t the only reason why one might not expect such an industry to have a social media presence. As social media manager of a financial institution or healthcare company,…
7 Types of Social Media Content That Drive Most Engagement – What Experts Say (& Real Life Examples)
Reading Time: 9 minutes A Facebook page with 1 million fans can expect only about 20,000 of them to view a particular post- an observation made by Erik Devaney in one of his Hub Spot posts. If fan views are 2% or lower, engagement, and therefore leads are bound…
Marketing Inspiration: 12 Brilliant TEDTalks You Can’t Miss
Reading Time: 8 minutes In November 2016, Google announced its first dedicated initiative focused on mobile-first indexing, revealing a major shift in SEO as we see it. Marketing is an area where shifts like that occur often, and staying updated and prepared becomes essential. The catch is that sometimes…
An Instant Recipe for Social Media Content that Converts
Reading Time: 8 minutes When reporting to a CMO, or accounting for content marketing for your business, you should ideally go beyond vanity metrics (engagement and reach) and focus on metrics that measure direct impact on your business (conversions – site visits, lead captures, sales and customer retention). A…
Influencer Marketing: What’s New, What’s Important & What’s Next
Reading Time: 9 minutes Note: The content on this post has been inspired by the #XYZInfluencer webinar conceptualized by expert growth marketing consultant Ron Sela and co-hosted by DrumUp and TwitterCounter. If you aren’t sure that you care about influencer marketing yet, here are two reasons why you should. Research…