20 Top Social Media Marketing Trends for 2017 – The Ultimate List
Reading Time: 11 minutes In about a decade of their existence, social media platforms have acquired over 2.3 billion users worldwide, according to Statistia’s records. It has become abundantly clear that social media isn’t just a passing phase, and is here to stay. Social is also evolving rapidly. Here’s…
Collaborative Social Media Management with DrumUp’s Team Feature
Reading Time: 2 minutes If you work for a large organization or a digital marketing agency managing multiple social media accounts, then multiple people would be managing those accounts. With a team of social media managers, you need to have a team feature to manage your content. DrumUp does…
Alternatives to Buffer Content Library for Social Media Management
Reading Time: 5 minutes The ability to manage content from a library is a huge advantage, because it gives marketers flexibility and helps them save time. When popular social media management app Buffer announced its decision to remove the content library feature, a lot of people were taken aback….
How to Market an Event on Social Media (Practical Advice from Experienced Professionals)
Reading Time: 12 minutes You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them…
How Social Media Reacted to the Election Results (Some of them Will Crack You Up)
Reading Time: 4 minutes In this year’s elections, Americans weren’t bystanders, in any sense of the word. Considering the fact that anybody could say pretty much anything (thanks to social media), the US Presidential Elections evoked massive activity from all around the world. Along with live broadcasts by TV…
Upcoming Digital and Mobile Events Not to Be Missed this Month – DX Summit and GMIC
Reading Time: 2 minutes If you are a digital marketer, analyst or business owner looking for the chance to take your business to the next level, workshops and events are a good place to start. The end of any year is a great time for events. This November we’re…
What a Profitable Social Media Marketing Strategy Looks Like (with 4 Real Examples)
Reading Time: 7 minutes We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the…
11 Reasons Why Your Social Media Pages Aren’t Converting
Reading Time: 8 minutes As a marketer, if you are looking at social media purely from an engagement perspective, you’re missing out. If your only goal is building a strong social media presence, you are not aiming high enough. With nearly one third of the world’s population accessible on…
8 Top Employee Advocacy Use Cases (with Case Studies & Tactical Tips)
Reading Time: 13 minutes The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is…
3 Instant Conversion Boosters from the World’s Top Content Marketing Experts
Reading Time: 6 minutes Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of…