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Author :All posts by Disha Dinesh
Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while the creative factory is occupied otherwise. But if everyone’s curating..
Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies all over the world are beginning to use social employee..
Managing multiple accounts can be a drag- be it on social media or elsewhere. Too many passwords, log in identities and account specifics can only mean one thing, occasional goof-ups. Shuffling between those accounts can amount to a significant loss of time and focus. Especially for social media and digital marketers whose responsibilities extend beyond social..
There are several reasons why your social media marketing could be heading down the wrong road. Social media success is after all a subtle mix of presentation, timing and approach. One simple change in any factor mentioned could mean the difference between virality and a dead post. Both seasoned and novice marketers could make any..
The need for content discovery solutions The need for content discovery platforms is only going to increase with the rising volumes of content on the internet. And the volumes are definitely on the up-trend, and on a steep predicted incline. Mark Zuckerberg called it in 2008, proclaiming that the content produced each year would be..
Content marketing has replaced most other methods as the most effective means to reach out to a target market. With a well-thought out content marketing plan, your business could connect to and build a rapport with the most important people to any given business, be it partners, potential hires or possible customers. Even so, few..
With 71% people‘s buying decisions being influenced by social media, social media marketing has become an integral part of every business’s marketing plan. Businesses belonging to any niche can use social media to reach, engage with and sell to a larger part of their target market. However, the importance attached to social media outreach and..
Of the 7.3 billion large world population, 2.3 billion people are active social media users. That means that 1/3rd of the world’s population can be reached at any given time, from anywhere in the world, through social media. However, this possibility also suggests the density of communication on social media. The consequence of 2.3 billion..
Creating high-quality content is time consuming; Which is why content marketers everywhere are forever looking for alternatives that can produce the same result – Content curation, syndication, all concepts that you’re familiar with. Unfortunately you can’t slide with simply the alternatives, and most seasoned marketers recommend that you create at least 65% of the content..
Expert Panel – Daniel Knowlton, Maria Johnsen and Edward Leake There’s a lot of buzz around social media campaigns, how to create successful ones and what drives them to be successful. In this series of expert interviews, see the experts delineate the concept. To explore social media campaigns I asked three top social media experts..