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Author :All posts by Disha Dinesh

Posted in : Content Marketing, Social Media Tips on
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You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them to come? To understand the works of event marketing, I..

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In this year’s elections, Americans weren’t bystanders, in any sense of the word. Considering the fact that anybody could say pretty much anything (thanks to social media), the US Presidential Elections evoked massive activity from all around the world. Along with live broadcasts by TV news agencies and continuous updates on social media, the fear,..

Posted in : News & Trends on

If you are a digital marketer, analyst or business owner looking for the chance to take your business to the next level, workshops and events are a good place to start. The end of any year is a great time for events. This November we’re partnering with two of the best global events focused on..

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We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the tools that can help. Yet, only 15% marketers have proven..

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As a marketer, if you are looking at social media purely from an engagement perspective, you’re missing out. If your only goal is building a strong social media presence, you are not aiming high enough. With nearly one third of the world’s population accessible on social media, it has become a real source for genuine..

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The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is no better time than the present for word-of-mouth marketing. The..

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Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of the way traffic, purchase and revenue worked on the internet..

Posted in : Content Marketing, Others on
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Hacking growth is an exhilarating experience. Fashioning elegant and efficient solutions off of problems that the market fast balls at you is empowering and liberating. Not to mention the years of time and effort it saves you in growing a business the traditional way. Besides, this is age of the individual, the unique. The blue..

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Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while the creative factory is occupied otherwise. But if everyone’s curating..

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Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies all over the world are beginning to use social employee..