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Author :All posts by Disha Dinesh

Instagram has become a critical part of social media marketing, after having acquired a large segment of social media users and an equally impressive amount of brand engagement. In fact, as of September 2017, Instagram had acquired 800 million users, each of whom had followed at least one brand. Further, it was discovered that 75%..

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According to predicted social media and content marketing trends for 2018, Instagram will overtake Facebook with brand engagement. If you’re a social media manager planning your marketing strategy for 2018, this is the perfect place for you to be. To understand the best ways to market on Instagram, I asked 5 Instagram marketing specialists the..

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Looking for an easy way to manage Instagram accounts? You can now connect Instagram accounts to DrumUp to organize and publish your content effortlessly, alongside doing the same for your Facebook, Twitter and LinkedIn content. While DrumUp can’t actually post on Instagram for you, we can make Instagram management effortless. Here’s how. How Instagram management..

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It’s official. Brands are now fully invested in social media, having extinguished all doubt about the effectiveness of the medium. Top brands are even experimenting with their social media and content marketing strategy by embracing the latest trends. As we approach the new year, reviewing past social media marketing performance and planning 2018’s strategy becomes an..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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Ever since Twitter launched video, the social media platform’s feed has been buzzing with videos uploaded by brands and individuals alike. In fact, AdWeek recently looked into Twitter’s video performance and hit upon some interesting facts. One statistic among them is especially mind-blowing: 82% of Twitter’s 800 million monthly active visitors engage with the brands..

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According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is among the easiest things small business owners could do to..

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It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan. Every brand has its own unique challenges in acquiring new..

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Creating valuable content is a time-consuming affair. Creating enough social media content to fuel multiple social accounts while maintaining consistency and creating a brand identity is even more of a time-consuming affair. Why waste time on managing strategy and execution from scratch when you can effectively curate the best content and maximize the impact of..

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If social media automation scares you, think about how email marketing has evolved. Today, most companies see email as the ultimate one-on-one marketing channel irrespective of the industry to which they belong. Yet, how many email marketers send individual emails? At most, companies send individualized emails managed by automation software. In fact, supermarket chain Safeway..