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Author :All posts by Disha Dinesh

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Where: San Francisco, US When: May 30 – 31, 2018 Tickets: Book your tickets here, with DrumUp special $200 discount code (4922DU200) This May, we’re partnering with Incite Marketing Summit, the marketing event to be for the best in the industry. In a nutshell, here’s what you can do by participating in the event –..

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Video isn’t just ‘nice to have’ anymore; It’s an integral part of most successful social media marketing strategies. With Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content. However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video..

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Just how important is Instagram marketing anyway? Many marketers who use Instagram for personal purposes, don’t quite see the full potential of the platform in brand marketing. This guide is an attempt to provide perspective into Instagram’s marketing potential, discuss Instagram lingo and help social media managers and business owners create a fully-functional Instagram marketing..

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In 2018, having an impressionable company culture isn’t optional, it’s imperative, and 82% respondents of a survey conducted by Deloitte share this view. In 2018, it’s also critically important to have a social media presence for that company culture. Why? Social media gives you global reach to talent, investment and business. And company culture is..

Instagram has become a critical part of social media marketing, after having acquired a large segment of social media users and an equally impressive amount of brand engagement. In fact, as of September 2017, Instagram had acquired 800 million users, each of whom had followed at least one brand. Further, it was discovered that 75%..

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According to predicted social media and content marketing trends for 2018, Instagram will overtake Facebook with brand engagement. If you’re a social media manager planning your marketing strategy for 2018, this is the perfect place for you to be. To understand the best ways to market on Instagram, I asked 5 Instagram marketing specialists the..

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Looking for an easy way to manage Instagram accounts? You can now connect Instagram accounts to DrumUp to organize and publish your content effortlessly, alongside doing the same for your Facebook, Twitter and LinkedIn content. While DrumUp can’t actually post on Instagram for you, we can make Instagram management effortless. Here’s how. How Instagram management..

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It’s official. Brands are now fully invested in social media, having extinguished all doubt about the effectiveness of the medium. Top brands are even experimenting with their social media and content marketing strategy by embracing the latest trends. As we approach the new year, reviewing past social media marketing performance and planning 2018’s strategy becomes an..

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In the last few years, the importance of visual content on social media has shot to prominence. If you’re a social media marketer who actively follows industry trends, you’ve definitely read your share of articles on how visual elements strongly impact your readers. The articles penned down on the visual theme are plenty, and so..

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Ever since Twitter launched video, the social media platform’s feed has been buzzing with videos uploaded by brands and individuals alike. In fact, AdWeek recently looked into Twitter’s video performance and hit upon some interesting facts. One statistic among them is especially mind-blowing: 82% of Twitter’s 800 million monthly active visitors engage with the brands..