8 Books You Need to Read to Win at Social Media and Content Marketing (You Should Start Now, Seriously)
Reading Time: 5 minutes Looking for social media marketing inspiration? Need a content marketing strategy refill? Look no further because I’ve put together a list of some of the best social media and content marketing books for professionals. Go back to the basics and enhance your social media marketing…
3 Top Content Marketing Experts Share Their Best Tips on Content Curation
Reading Time: 5 minutes Expert Panel: Josh Druck, Gary C. Bizzo, and Jason Falls Inspired by the term “curator”, typically used in reference to managers of galleries and museums, “content curation” is the act of tactfully collecting and sharing relevant pieces of content related to a niche area or…
Train Like a Marine, Win Like a Marine – Lessons for Social Media Managers from One of The Most Successful Organizations Ever!
Reading Time: 4 minutes There’s a reason why the title of this article leads off with the word “train”. It’s because extreme training is integral to the Marine Corps culture. Marines endure weeks of perilous swamps and back-breaking hilly terrains as part of recruit training, and that is just…
Social Media Management Tools: Which Features Your Peers Look for and Why They Find Them Indispensable
Reading Time: 7 minutes Tools help people push their social media marketing goals and reach new heights. At this moment there exist at least a hundred uniquely functioning tools that can make a major impact on your social media marketing efficiency. This makes it hard to pick, especially when…
5 Easy Steps to Nail Your Content Marketing (and Get People Talking about You on Social Media)
Reading Time: 12 minutes Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93% of the buying decisions…
Social Media Marketing Guide: Focus on Travel Businesses, Vacation Rentals (& Lessons from Airbnb)
Reading Time: 5 minutes Stories of travel are increasingly finding their way into social media channels and conversations. Last year, Adweek conducted a survey amongst travelers, which revealed that 76% of the participants shared their own travel experiences and pictures on social media while 52% of them admitted to…
DrumUp Employee Advocacy Case Study
Reading Time: 2 minutes IT Services & Products Organization Client: A multinational mobile and telecom IT services and products company. Challenges: 1. The client had tried several informal and formal ways to encourage employees to talk about the brand and share company content on social media, with little success….