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Tags : social media management

Note: This post was first published on Sep 22, 2015 and has since been updated with additional information.   Social media never sleeps. And that makes social media management a particularly challenging task. Keeping up with the incessant activity on social media can be a painstakingly time-consuming process. And if managing your business’ social media presence is..

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Social media marketers who complain about a lack of time for content creation, posting and engagement are probably not using the right tools and tactics. Automation is the new reality, and it is freeing up time to make more creative decisions. Here’s a look at 11 simple but effective ways to make the most of..

During the holiday season, your office is probably half-empty. It might even be closed for a couple of weeks. While you’re taking a well-deserved break and enjoying the season with your family, your company’s social media channels go quiet. Social media management during the holiday season is often neglected. With few employees in the office,..

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Organizing and consolidating your social media marketing efforts is less of a chore when you have clever tools as assistants and enablers. Whether you’re a solo entrepreneur, community manager, or marketing VP at a large enterprise, you’ll agree that automation, analytics and mobile engagement are more easily and quickly achieved by apps designed for specific..

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Whether you’re a new entrant in the competitive fashion retail market or a unique fast fashion retailer with a fast-growing customer base, you’ll agree that your business success is dependent on your social media success. Getting your products out the door is easier when you can capture the collective imagination of your target audience on..

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Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social, listening, analyzing and experimenting. Small businesses don’t have the luxury..

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Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time consuming, demands a lot of your attention, and leaves scope for error, particularly when you only have..

Posted in : SMM, Social Media Tips on
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Social media managers have a lot on their plate every day. They have to work hard to create exciting posts that people like to read. The job is hardly impromptu and involves a lot of planning. It includes writing new posts, creating graphics, monitoring analytics, scheduling posts at the right time, curating content and more…

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Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your feet; be creative as well as opportunistic; and..

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There’s a reason why the title of this article leads off with the word “train”. It’s because extreme training is integral to the Marine Corps culture. Marines endure weeks of perilous swamps and back-breaking hilly terrains as part of recruit training, and that is just the start of their long and difficult careers. It isn’t..