How to Use Social Media for Content Marketing
Reading Time: 2 minutes Content marketing and social media go hand in hand. You need social media for content marketing because it is a great platform to share content, and reach out directly to your audience and find out what they like and do not like. Content strategy is…
5 Content Marketing Growth Hacks for SaaS Companies
Reading Time: 8 minutes Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across…
7 Brilliant Social Media Campaigns that You Need to Learn From Now (and the RockStars Behind Them)
Reading Time: 7 minutes Do you have a social media campaign marked on your marketing planner? Are you out of cool new ideas to try? To inspire you, we’ve rounded up a bunch of brilliant and successful social media campaigns run by rockstars in the social media marketing industry….
Content Curation: 8 Top Experts Share Best Practices and 16 Actionable Tips
Reading Time: 11 minutes Content curation is now an integral part of any social media marketer’s strategy, and if you read the following interviews, you’ll see why. Social media experts across the industry are using content curation to consistently engage with their audience, build brand authority and also to…
The CEO is the New Content Marketer – Follow in the Footsteps of These Massively Successful Leaders
Reading Time: 3 minutes For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses…
5 Easy Steps to Nail Your Content Marketing (and Get People Talking about You on Social Media)
Reading Time: 12 minutes Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93% of the buying decisions…
Influencer Marketing: How Your Peers are Doing It and Who They Recommend to Follow
Reading Time: 9 minutes Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working…
Lessons from 4 Content Marketing Giants: Hubspot, Unbounce, Zendesk and MailChimp
Reading Time: 4 minutes Have you ever looked at an industry leader and wondered just how they do everything they do? How they get thousands of followers on Twitter? How they built a community around their blog? How all their social media content is worth all the shares it…
Stop with the Crap Content, Now!
Reading Time: 5 minutes You know that feeling, when you look through page after page after page on the web, but you can hardly find anything worth reading? Sure you know it; almost anybody using the Internet today knows how infuriating that is. Blogging is one of the most commonly…
Your Content Marketing is Broken! Here’s Why
Reading Time: 5 minutes While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.