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Tags : Content Marketing

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Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across all possible marketing channels to identify which channels and which..

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Do you have a social media campaign marked on your marketing planner? Are you out of cool new ideas to try? To inspire you, we’ve rounded up a bunch of brilliant and successful social media campaigns run by rockstars in the social media marketing industry. Every campaign is a cycle of three phases – planning,..

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Content curation is now an integral part of any social media marketer’s strategy, and if you read the following interviews, you’ll see why. Social media experts across the industry are using content curation to consistently engage with their audience, build brand authority and also to keep abreast of the latest in their respective industries. To..

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For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses a broad range of topics. As a LinkedIn influencer, his..

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Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93%  of the buying decisions of these users relied on social media influences. Additionally, as..

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Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working out for them, I asked them these two questions: Q1…

Have you ever looked at an industry leader and wondered just how they do everything they do? How they get thousands of followers on Twitter? How they built a community around their blog? How all their social media content is worth all the shares it gets? They say some questions are best left unanswered, but..

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You know that feeling, when you look through page after page after page on the web, but you can hardly find anything worth reading? Sure you know it; almost anybody using the Internet today knows how infuriating that is. Blogging is one of the most commonly used content marketing tactics. More than 2 million blog posts..

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While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.

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TL;DR: Relying too much on Google puts a business at serious long-term risk. Invest in other tactics like content marketing, social media marketing, and most importantly building customer loyalty to survive a decline in Google’s dominance. Google is a behemoth. It is valued at more than $500 billion and according to analysts, the company could..