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Tags : Content Marketing

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Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93%  of the buying decisions of these users relied on social media influences. Additionally, as..

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Influencer Marketing is all the rage these days, and if you read the experiences of these nine marketers below, you’ll see why. Businesses across industries are using influencer marketing to increase brand awareness, improve lead generation and boost sales. To understand exactly how it’s working out for them, I asked them these two questions: Q1…

Have you ever looked at an industry leader and wondered just how they do everything they do? How they get thousands of followers on Twitter? How they built a community around their blog? How all their social media content is worth all the shares it gets? They say some questions are best left unanswered, but..

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You know that feeling, when you look through page after page after page on the web, but you can hardly find anything worth reading? Sure you know it; almost anybody using the Internet today knows how infuriating that is. Blogging is one of the most commonly used content marketing tactics. More than 2 million blog posts..

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While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.

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TL;DR: Relying too much on Google puts a business at serious long-term risk. Invest in other tactics like content marketing, social media marketing, and most importantly building customer loyalty to survive a decline in Google’s dominance. Google is a behemoth. It is valued at more than $500 billion and according to analysts, the company could..

Content curation is one of the most important activities when you are trying to build a solid social media marketing strategy. Although the actual process of curating content for your social media pages can be tedious, it is still a vital activity that needs to be completed in order to boost your social media presence…

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With the amount of content that floods the Internet, marketers need to constantly find new and innovative ways to reach out to their audience. Here are seven tips based on effective content marketing campaigns. Tip 1: Reach out to influencers on social media to amplify reach and visibility In a recent poll conducted by Tomoson, 59%..

As an Etsy retailer, you probably enjoy thinking creatively, coming up with artsy ideas and putting all your effort in creating that beautiful masterpiece. On the other hand, sitting in front of your desktop and trying to figure out your next move on social media might leave you a little anxious. Social media is a..

  Expert Panel: Jeff Bullas, Joe Pulizzi, Ian Cleary & Ted Rubin At DrumUp, we are passionate about bringing valuable information to the forefront and providing readers with expert insights into topics related to social media and content marketing. We have launched a short interview series on this blog through which we’ll be “conversing” with..