Try the world's #1 social media & content marketing app Get started (it's free)

Tags : social media

Banner

Many businesses these days have understood the need for a robust social media presence. A great number of them also appreciate the need and benefit of using content-based marketing to promote their services or products to potential customers. Such efforts generally take the form of blogs designed to showcase that businesses offerings with in-depth long-form..

With the growing need for businesses to have a strong presence on social media, rigorous social media and content marketing strategies are being deployed in almost every business. And eCommerce is no different. eCommerce companies are also realizing that in order to get ahead of the competition, they need to get online and start distributing..

A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you might decide to leap over the fence. Content marketers usually..

Posted in : Employee Advocacy, SMM, Social Media Tips on
Banner

According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience. From CEOs to front office staff, more companies are now..

Banner

Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget have been setting you back in terms of marketing your..

Posted in : SMM, Social Media Tips on
Banner

According to an infographic published on Adweek, 74 percent of consumers said a business’ social media posts influence their purchase decision. And 47 percent of them said Facebook was their top social influence. These numbers clearly indicate the significance of social media for businesses. Here are three tips to help you leverage social media for..

In the recent past, a lot has been said about the importance of sharing visual content on social media. If you’re a social media marketing professional who keeps up with industry trends, you’ve already read enough and more articles about how visually represented information has a greater impact on a viewer’s brain. The arguments in..

Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy program benefits both, the employer and the employee. 86 percent..

Banner

Expert Panel: Kristi Hines, Ron Sela, & Shonali Burke This time in our Expert Interview Series, we’re focusing on one of the more elusive tactics of social media marketing – influencer marketing. Influencers are individuals who have earned a large following thanks to their knowledge, or authority. Their ability to ‘influence’ consumers’ purchase decisions makes..

Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you can take better decisions for your business and your brand, and successfully implement social media in your overall marketing strategies…