Success Stories and Key Lessons in Employee Advocacy through Social Media
Reading Time: 5 minutes Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy…
Experts Share Their Tips on Leveraging Influencers For Social Media Marketing
Reading Time: 5 minutes Expert Panel: Kristi Hines, Ron Sela, & Shonali Burke This time in our Expert Interview Series, we’re focusing on one of the more elusive tactics of social media marketing – influencer marketing. Influencers are individuals who have earned a large following thanks to their knowledge,…
Social Media Marketing Trends That You Will See in 2016
Reading Time: 4 minutes Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you can take better decisions for your business and your brand,…
How to Promote Your Business this Christmas – 10 Great Tips for Social Media Marketers
Reading Time: 4 minutes ‘Tis the season to be jolly. Fa la la la la, la la la la. Admit it, you couldn’t help humming that tune in your head! The festive season is here, and with it come loads of opportunities to reach out to new prospects, increase…
How to Reach Out to Your Customers on Social Media for Thanksgiving
Reading Time: 3 minutes You may not be able to whip up a fancy Monica Geller-style Thanksgiving dinner every year (who doesn’t like a reference to Friends) complete with napkins folded in the shape of swans, cranberry sauce, mashed potatoes and of course the stuffed turkey, but you can…
AI is Coming – Be Prepared, Not Afraid
Reading Time: 3 minutes TL;DR: AI is coming. We’ve been hearing this claim for many years now. But you know what, this time it really is coming. And you need not be afraid. Just be prepared. Artificial Intelligence, or AI, has been one of the dreams of science. It…
How to Manage Multiple Social Media Accounts Without Losing your Mind
Reading Time: 3 minutes Social media management can take a toll on you at times. Imagine having to log in to each one of your accounts to create posts, publish content, engage with followers and follow up on social media conversations. Let’s face it: keeping up to date on…
Experts Share Tips on Growth Hacking With Social Media
Reading Time: 4 minutes Expert Panel: Neil Patel, Erik Qualman & Tara Hunt In this section of the Expert Interview Series, we take a look at the impact social media can have on your growth hacking efforts. Growth hacking is a process of discovering the right kind of hack that…
7 Actionable Tips Based on Real-world Content Marketing Success Stories
Reading Time: 9 minutes With the amount of content that floods the Internet, marketers need to constantly find new and innovative ways to reach out to their audience. Here are seven tips based on effective content marketing campaigns. Tip 1: Reach out to influencers on social media to amplify…
Is It the Beginning of the End for Google+?
Reading Time: 2 minutes The Internet’s biggest search engine first announced its very own social networking platform back in 2011. Only four years after, Google+ seems to be making its way to the Graveyard… or maybe not. Google is slowly withdrawing G+ integration with its other products, and experts…