Important Components of Social Media Strategy for Small Businesses
Reading Time: 3 minutes Today businesses of all types and sizes depend on social media for a considerable part of their marketing activities. But what differentiates a successful social media campaign from one that does not produce the desired results for the business? Much. We’ll discuss in the post…
Social Media Management Tips for Fashion Retailers
Reading Time: 4 minutes Whether you’re a new entrant in the competitive fashion retail market or a unique fast fashion retailer with a fast-growing customer base, you’ll agree that your business success is dependent on your social media success. Getting your products out the door is easier when you…
LinkedIn: The Most Powerful Social Network You’re Not Using
Reading Time: 6 minutes Before I worked for my current agency, I did digital marketing for a B2B company that provided back-office services for recruiters placing contactors. If you have no idea what that means, don’t worry. Most people don’t. All you need to know is that they…
Social Media Automation: 7 Reasons Why It’s a Must Have in Your Social Media Marketing Strategy
Reading Time: 4 minutes A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you…
Mastering LinkedIn Marketing: Tips to Grow Your Network and Your Business
Reading Time: 5 minutes LinkedIn is extremely popular for professional networking. However, it remains to be relatively under-utilized as a marketing platform, and more so when compared to popular counterparts such as Twitter and Facebook. Nonetheless, it holds immense potential for businesses in terms of lead generation, audience building…
Facebook Marketing Tips: Engage your Facebook Fans With Better Content
Reading Time: 3 minutes Facebook marketing is super easy. All you need to do is create a business page on Facebook, and wait for visitors to flock to your page. Well, if you believe that, then your marketing strategy is definitely going for a toss. Not to be dramatic,…
12 Experts Share Social Media Marketing Tactics That Actually Work on LinkedIn
Reading Time: 10 minutes To understand how marketing professionals and businesses leverage LinkedIn for marketing purposes, I asked them a couple of questions. The following are accounts of digital managers, business owners and other professionals who have benefited from the assist of LinkedIn’s unique features. The ideas that the experts…
How to Use Content Discovery Tools to Cut Down Time on Social Media Management
Reading Time: 3 minutes According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create…
How Social Media Automation Software Can Keep Your Social Media Pages Buzzing
Reading Time: 4 minutes Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social,…
4 Scary Things That You Must Avoid on Social Media at All Costs
Reading Time: 4 minutes Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting…