The Anatomy of the 3 Best Social Media Campaigns
Reading Time: 4 minutes Some social media campaigns really resonate and connect with people in a meaningful way as opposed to being a passing fancy with no real impact on brand awareness or revenue. There are several instances of viral campaigns, most from the leading companies of our time,…
What a Profitable Social Media Marketing Strategy Looks Like (with 4 Real Examples)
Reading Time: 7 minutes We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the…
9 Things the Best Marketers Have on Their Social Media Content Calendars
Reading Time: 4 minutes A social media content calendar sets out the content that your business will create over a specific time period. It helps you plan content in a structured way and organizes your content marketing efforts more effectively. It also serves as a reference point for your…
5 Social Media Tools to Boost Your Business
Reading Time: 4 minutes If you are looking to drumup some business, social media is the way to go. According to Aabaco, 50% of shoppers have made a purchase based on recommendations on social media. Social media helps upcoming businesses, individuals and brands in establishing themselves and reaching out…
11 Reasons Why Your Social Media Pages Aren’t Converting
Reading Time: 8 minutes As a marketer, if you are looking at social media purely from an engagement perspective, you’re missing out. If your only goal is building a strong social media presence, you are not aiming high enough. With nearly one third of the world’s population accessible on…
How to Make Your Audience Fall in Love with Your Brand
Reading Time: 3 minutes Consumers are virtually bombarded by ads, commercials and content from brands. Facebook ads, YouTube ads, banner ads, newsletters, re-marketing, cold calling (people still do it!) – you name it, your audience is exposed to it. Quite tiring, isn’t it? The amount of brand content knocking…
Why Everyone’s Talking About Micro-Influencers and What They Mean for You
Reading Time: 4 minutes So far, all discussions on influencer marketing have focused on macro-influencers with one million or more followers. Their celebrity status is the coattail on which businesses ride to push their brand before millions with the hope that it will impact sales positively. And while there…
Five Winning Ways to Involve Your Employees in Your Social Media Marketing Efforts
Reading Time: 4 minutes Your employees can be one of the driving forces behind content sharing on social media. They can multiply your social reach and boost social engagement. The more enterprising among them may directly help you get more inquiries and acquire leads. There is a real possibility…
8 Top Employee Advocacy Use Cases (with Case Studies & Tactical Tips)
Reading Time: 13 minutes The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is…
7 Social Media Manager Apps That You Cannot Do Without
Reading Time: 5 minutes Organizing and consolidating your social media marketing efforts is less of a chore when you have clever tools as assistants and enablers. Whether you’re a solo entrepreneur, community manager, or marketing VP at a large enterprise, you’ll agree that automation, analytics and mobile engagement are…