Social Media Analytics Guide – What & How to Track
Reading Time: 8 minutes With 71% people‘s buying decisions being influenced by social media, social media marketing has become an integral part of every business’s marketing plan. Businesses belonging to any niche can use social media to reach, engage with and sell to a larger part of their target…
How to Boost Your Brand’s Reach and Increase Impact on Social Media
Reading Time: 13 minutes Of the 7.3 billion large world population, 2.3 billion people are active social media users. That means that 1/3rd of the world’s population can be reached at any given time, from anywhere in the world, through social media. However, this possibility also suggests the density…
4 Reasons Why Small Businesses Need a Social Media Plan
Reading Time: 3 minutes Small business owners and their employees wear many hats. Often, the day-to-day management of their businesses take precedents over important, but overlooked marketing and promotional strategies (among other things). While the marketing landscape is vast, budgets are often absorbed quickly, leaving business owners wondering how…
The Virality Secrets Behind Five Most Popular Social Media Memes of All Time
Reading Time: 4 minutes Memes have an irresistible quality to them. They are comical, injecting humor or sarcasm into hot button political and social issues, and presenting them with a certain irreverence that suggests that we indeed live in a mad, mad world. Memes also offer a welcome break…
11 Quick Ways to Generate Content Ideas That Will Be Sure-Shot Hits
Reading Time: 7 minutes Creating high-quality content is time consuming; Which is why content marketers everywhere are forever looking for alternatives that can produce the same result – Content curation, syndication, all concepts that you’re familiar with. Unfortunately you can’t slide with simply the alternatives, and most seasoned marketers…
5 Surprising LinkedIn Tips for Small Businesses That Actually Work
Reading Time: 4 minutes As of April 2016, LinkedIn had 433 million users. Presumably, many of them are small businesses seeking a powerful and free marketing tool, while also leveraging the world’s largest professional network to meet their hiring goals. In this post, we will focus on the brand…
How Top Social Media Experts Make Their Campaigns Irresistible
Reading Time: 5 minutes Expert Panel – Daniel Knowlton, Maria Johnsen and Edward Leake There’s a lot of buzz around social media campaigns, how to create successful ones and what drives them to be successful. In this series of expert interviews, see the experts delineate the concept. To explore…
The Ultimate Facebook Marketing Guide
Reading Time: 9 minutes Why Facebook? Every second there are 20,000 people on Facebook, a larger gathering than most offline events have. Each well-spent second on Facebook could give you greater reach than that of an offline event, and you could use it to market products, events or even…
How to Get Your Twitter Followers to Notice You
Reading Time: 2 minutes Twitter is a useful social media platform for businesses, but most of them are unable to use the platform effectively. While having a social media presence is great, it is important that you are noticed by your followers. So how do you do that? Start…
Top 11 Facebook Marketing Tips
Reading Time: 3 minutes The purpose of a business’ Facebook page is to to engage with its audience and be noticed. However, it’s not easy considering the amount of the noise and information overload on Facebook. Here is a list of 10 highly effective Facebook marketing tips which will…