3 Instant Conversion Boosters from the World’s Top Content Marketing Experts
Reading Time: 6 minutes Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of…
What Social Media Metrics You Should Track To Improve Conversion
Reading Time: 4 minutes With the amount of data pouring in from social media platforms, the number of metrics you could look at is almost dizzying. But not all metrics are equally valuable. Knowing what metrics to focus on and what tools to use is going to save a…
A Love Letter to Social Media from a Marketer
Reading Time: 4 minutes Dear Social Media, I think I may have fallen in love with you. You’re not so bad after all. Actually, you’re amazing. I took some time to figure you out, and now that I have, I’m so glad I didn’t give up on on you….
The Dirty Secret About Content Curation That Only Insiders Know
Reading Time: 7 minutes Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while…
The Biggest Lie in Social Media Marketing
Reading Time: 4 minutes The biggest lie in social media marketing is that it can never produce an ROI. This myth is especially peddled to small businesses who don’t have massive marketing budgets and cannot afford to waste their time on unproductive efforts that don’t impact their bottom line….
Working With Employees to Enhance Brand Reach on Social Media
Reading Time: 7 minutes Several marketers have stressed on the benefits of involving employees in your social media marketing plan – it increases your reach many times over, adds credibility and influence to your brand message, and helps build relationships between employees and potential customers on social media. Companies…
Creating A Block–buster Content Marketing Strategy for Twitter with 3 Powerful Tools
Reading Time: 4 minutes Twitter has the potential to help you reach your audience and grow your business. There are actionable ways for you to achieve those things by optimizing your social media marketing approach and performance right this instant. Drawing on my experience as a growth strategist at…
The #1 Mistake You are Making on Social Media (and How to Stop It)
Reading Time: 7 minutes There are several reasons why your social media marketing could be heading down the wrong road. Social media success is after all a subtle mix of presentation, timing and approach. One simple change in any factor mentioned could mean the difference between virality and a…
5 Content Discovery Tools that Simplify Content Marketing Greatly
Reading Time: 7 minutes The need for content discovery solutions The need for content discovery platforms is only going to increase with the rising volumes of content on the internet. And the volumes are definitely on the up-trend, and on a steep predicted incline. Mark Zuckerberg called it in…
6 Content Marketing Secrets That No One Told You About
Reading Time: 8 minutes Content marketing has replaced most other methods as the most effective means to reach out to a target market. With a well-thought out content marketing plan, your business could connect to and build a rapport with the most important people to any given business, be…