Six Social Media Blunders to Avoid
Reading Time: 4 minutes Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications…
The Ultimate Social Media Employee Advocacy Guide
Reading Time: 17 minutes Index 1. What is employee advocacy? 2. Why should companies and organizations invest in employee advocacy? 3. 6 straight-out benefits of employee advocacy 4. Use cases of social employee advocacy 5. Implementing employee advocacy – Traditional and current methods 6. How to build a successful employee…
Top 3 Tips on Social Media Marketing Strategy for eCommerce Businesses (with a Killer List of Tools to Use)
Reading Time: 4 minutes According to an infographic published on Adweek, 74 percent of consumers said a business’ social media posts influence their purchase decision. And 47 percent of them said Facebook was their top social influence. These numbers clearly indicate the significance of social media for businesses. Here…
5 Compelling Reasons Why Your Company Needs a Social Employee Advocacy Program Today
Reading Time: 3 minutes Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number…
Five Surprising Twitter Tips for Small Businesses That Actually Work
Reading Time: 4 minutes With 320 million users and the power of real-time content, Twitter continues to be an inextricable part of the social media marketing mix of small businesses. If you’ve been struggling to get the desired business value from Twitter or you’re thinking of establishing a presence…
Top Content Marketing Experts Reveal Their Views on Employee Advocacy (With Insights & Super Tips)
Reading Time: 6 minutes Expert Panel: Ted Rubin, Madalyn Sklar, and Sam Hurley Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy…
Managing Multiple Social Media Accounts? Fix These 5 Pain Points Killing Your Campaign Right Now!
Reading Time: 4 minutes Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think…
7 Brilliant Social Media Campaigns that You Need to Learn From Now (and the RockStars Behind Them)
Reading Time: 7 minutes Do you have a social media campaign marked on your marketing planner? Are you out of cool new ideas to try? To inspire you, we’ve rounded up a bunch of brilliant and successful social media campaigns run by rockstars in the social media marketing industry….
Content Curation: 8 Top Experts Share Best Practices and 16 Actionable Tips
Reading Time: 11 minutes Content curation is now an integral part of any social media marketer’s strategy, and if you read the following interviews, you’ll see why. Social media experts across the industry are using content curation to consistently engage with their audience, build brand authority and also to…
3 Social Media Marketing Tactics That Make Beyoncé Irresistible Online (& lessons for the rest of us)
Reading Time: 4 minutes The name Beyoncé needs no introduction. She’s Queen Bey to her legions of fans, a global superstar, and one half of a power couple, the other half being rap mogul Jay-Z. She is fierce in her videos, shy and self-effacing in her interviews, and a…