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Author :All posts by Disha Dinesh

Posted in : News & Trends, Social Media Tips on
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In about a decade of their existence, social media platforms have acquired over 2.3 billion users worldwide, according to Statistia’s records. It has become abundantly clear that social media isn’t just a passing phase, and is here to stay. Social is also evolving rapidly. Here’s a quick recap of the leaps that social took in..

Posted in : DrumUp Resources on
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If you work for a large organization or a digital marketing agency managing multiple social media accounts, then multiple people would be managing those accounts. With a team of social media managers, you need to have a team feature to manage your content. DrumUp does that now. Using the platform, you can invite team members..

The ability to manage content from a library is a huge advantage, because it gives marketers flexibility and helps them save time. When popular social media management app Buffer announced its decision to remove the content library feature, a lot of people were taken aback.   Buffer shuts down its content library The app plans..

Posted in : Content Marketing, Social Media Tips on
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You have a date, and a venue. The banners have just been sent to the printer’s. You have just confirmed your speakers and your agenda. All you need for your event to be successful is a whole bunch of people. How do you get them to come? To understand the works of event marketing, I..

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In this year’s elections, Americans weren’t bystanders, in any sense of the word. Considering the fact that anybody could say pretty much anything (thanks to social media), the US Presidential Elections evoked massive activity from all around the world. Along with live broadcasts by TV news agencies and continuous updates on social media, the fear,..

Posted in : News & Trends on

If you are a digital marketer, analyst or business owner looking for the chance to take your business to the next level, workshops and events are a good place to start. The end of any year is a great time for events. This November we’re partnering with two of the best global events focused on..

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We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the tools that can help. Yet, only 15% marketers have proven..

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As a marketer, if you are looking at social media purely from an engagement perspective, you’re missing out. If your only goal is building a strong social media presence, you are not aiming high enough. With nearly one third of the world’s population accessible on social media, it has become a real source for genuine..

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The way information travels is constantly changing and evolving. From the internet revolution, to the information explosion, the invention of social media and the rising noise levels on it, the ever transforming modes of communication have forced companies to remodel their marketing efforts. There is no better time than the present for word-of-mouth marketing. The..

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Expert panel: Evan Dunn, Meghan Keaney Anderson, Evan Prokop and Alex Tachalova During the dot com burst in 2000, the internet based organizations that had sprung from the promise of the internet, fought for survival in an overflowing market. The need for an understanding of the way traffic, purchase and revenue worked on the internet..