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Author :All posts by Disha Dinesh

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YouTube is an indispensable platform for social media and content marketers, especially now that audience members are consuming YouTube content like never before. People are spending as much as 72 minutes a day watching video content, and marketers are keen to make the most of this trend to increase audience engagement. However, engaging an audience on..

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Social media employee advocacy is great for university branding, which can help universities recruit the staff, students and investors that they need to boost rankings and compete globally. Who ranks universities worldwide? Organizations such as Quacquarelli Symonds World University Rankings (associated with Times Higher Education Magazine) and the Centre for World University Rankings are responsible for..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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More people mean more reach and engagement on social media. The concept of employee advocacy is simple enough, but its execution depends on more than just content and distribution. Many businesses invest time in choosing the right employee advocacy platform and creating high-quality content for employee sharing. Few businesses, however, invest time in other critical..

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As you get settled in at work post-vacation, here’s an update of what the social media giants have been upto. Facebook continues to fight Fake News battle, acknowledges backfire of first attempt When Facebook introduced its flagging initiative to prevent the spread of inaccurate information, some heralded it as the solution to the persisting problem..

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In its 8 years of existence, Instagram has transformed the way people communicate on social media. Focused on mobile photo-sharing, the social media platform not only attracted a massive user base, but also garnered attention from Facebook, which eventually acquired Instagram in 2012. As a social media manager, you most probably have Instagram included on..

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Where: San Francisco, US When: May 30 – 31, 2018 Tickets: Book your tickets here, with DrumUp special $200 discount code (4922DU200) This May, we’re partnering with Incite Marketing Summit, the marketing event to be for the best in the industry. In a nutshell, here’s what you can do by participating in the event –..

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Video isn’t just ‘nice to have’ anymore; It’s an integral part of most successful social media marketing strategies. With Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content. However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video..

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Just how important is Instagram marketing anyway? Many marketers who use Instagram for personal purposes, don’t quite see the full potential of the platform in brand marketing. This guide is an attempt to provide perspective into Instagram’s marketing potential, discuss Instagram lingo and help social media managers and business owners create a fully-functional Instagram marketing..

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In 2018, having an impressionable company culture isn’t optional, it’s imperative, and 82% respondents of a survey conducted by Deloitte share this view. In 2018, it’s also critically important to have a social media presence for that company culture. Why? Social media gives you global reach to talent, investment and business. And company culture is..