Influencer Marketing 2018: Trends & 5 Successful Campaigns You Can Use for Inspiration
Reading Time: 4 minutes Social media marketing these days is synonymous with influencer marketing. Influencer marketing is a sought-after service at every social media agency because every business wants to experience the miraculous results that the strategy promises. But is this buzz-heavy term actually worth investing in? Influencer marketing…
Twitter’s New Rules & Alternatives to Meet Edgar & Quuu
Reading Time: 2 minutes Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweeting of…
How to Get More Twitter Followers (Without Creating Content)
Reading Time: 3 minutes Numbers matter. Influencers, current and future customers consider the size of your Twitter following when deciding whether to follow your or not. You probably won’t even consider your own brand a social media success unless you have grown a sizeable following on Twitter. Even though…
Facebook Management Tips for Small Businesses: Everything You Need to Know
Reading Time: 10 minutes Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management…
How to Increase Audience Engagement on YouTube using Content Marketing Tools
Reading Time: 2 minutes YouTube is an indispensable platform for social media and content marketers, especially now that audience members are consuming YouTube content like never before. People are spending as much as 72 minutes a day watching video content, and marketers are keen to make the most of…
Social Media Employee Advocacy for Universities and Higher Education Institutions
Reading Time: 10 minutes Social media employee advocacy is great for university branding, which can help universities recruit the staff, students and investors that they need to boost rankings and compete globally. Who ranks universities worldwide? Organizations such as Quacquarelli Symonds World University Rankings (associated with Times Higher Education Magazine)…
9 Surprising Facebook Marketing Tips for Small Businesses That Actually Work
Reading Time: 9 minutes It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see…
The Secret Sauce of Successful Social Employee Advocacy Programs
Reading Time: 7 minutes More people mean more reach and engagement on social media. The concept of employee advocacy is simple enough, but its execution depends on more than just content and distribution. Many businesses invest time in choosing the right employee advocacy platform and creating high-quality content for…
Social Media News & Updates for January 2018
Reading Time: 2 minutes As you get settled in at work post-vacation, here’s an update of what the social media giants have been upto. Facebook continues to fight Fake News battle, acknowledges backfire of first attempt When Facebook introduced its flagging initiative to prevent the spread of inaccurate information,…
33 Instagram Marketing Statistics for Social Media Managers in 2018
Reading Time: 4 minutes In its 8 years of existence, Instagram has transformed the way people communicate on social media. Focused on mobile photo-sharing, the social media platform not only attracted a massive user base, but also garnered attention from Facebook, which eventually acquired Instagram in 2012. As a…
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