Employee Advocacy Best Practices for Agencies Supporting other Organizations
Reading Time: 8 minutes With over 37 million Facebook likes and close to 12 million Twitter followers, Starbucks has clearly nailed social media marketing. Going by their popular social media campaigns such as #TweetACoffee and #HowWeMet, Starbucks has been able to generate serious revenue using social media. The company…
How to Grow Your Instagram Following from Zero to Thousands Organically (10 Ideas)
Reading Time: 5 minutes According to eMarketer, Instagram could have 26.9 million more US users by 2020, overtaking Facebook, Twitter and every other social media network on record. The social media platform also seems to be enjoying an unprecedented adoption and engagement rates among young adults, resulting in increasing…
7 Online Social Media Marketing Courses for Smart Social Media Managers
Reading Time: 4 minutes When I began my journey as a social media marketer, the sheer volume of advice and tips about the industry available on the internet overwhelmed me. If it wasn’t for the Coursera social media specialization that I did, I would have probably wasted time updating…
Will Social Media Marketers Lose Jobs to AI?
Reading Time: 7 minutes According to a recent report, 58% of the world’s CMOs believe that companies will need to adopt AI within the next 5 years to compete globally. Social media marketing is undoubtedly one of the areas which AI will transform, and when that happens, social media…
The #1 Content Marketing Mistake You’re Making (& How to Stop It)
Reading Time: 4 minutes In Seth Godin’s words, “Content marketing is all the marketing that’s left”. If you’re part of a content agency, you know just how much businesses are willing to invest in content marketing. And for good reason. But there’s good (effective) content marketing and bad (ineffective)…
15 Social Media Tools that Will Help You Survive the Fake News Phase & Its Repercussions
Reading Time: 7 minutes Fake news is a serious social media problem that could affect the relationship you share with your social media audience. How? People are starting to question the information that they receive via social media. People have always been wary about the information shared by brands…
7 Tried & Tested Content Marketing Ideas for eCommerce Businesses to Try Now
Reading Time: 3 minutes According to a recent study, 81% of shoppers conduct research online before making a purchase. It’s no wonder that eCommerce businesses are focused on attracting the attention of such customers via content marketing on various online marketing channels. You’re probably an eCommerce business yourself or…
LinkedIn for Business: 9 Unfailing Ways to Connect with Ideal Clients
Reading Time: 9 minutes LinkedIn could connect you to future customers. Yet, how many of your current customers are converted LinkedIn leads? If your answer is a few or none, you are yet to unlock the potential of your LinkedIn presence. John Nemo built his business on LinkedIn. It…
The Smartest Way to Build Trust with Your Social Media Audience
Reading Time: 2 minutes Fake news and Facebook’s data scandal have left social media users anxious and distrustful. Clients are more concerned about privacy and confidentiality now than they have ever been before. To address this air of uneasiness, it’s important to change the way you communicate with your…
How to Run Social Media Marketing Experiments (with 73 Ideas)
Reading Time: 7 minutes Running social media marketing can be hard when you have no idea where to begin. Social media is vast and the abundance of social media marketing options leaves social media managers undecided on which is the best strategy to follow. Fortunately, there exists a way…