According to a recent study, 81% of shoppers conduct research online before making a purchase. It’s no wonder that eCommerce businesses are focused on attracting the attention of such customers via content marketing on various online marketing channels. You’re probably an eCommerce business yourself or an agency incharge of creating content for one. If you..
LinkedIn could connect you to future customers. Yet, how many of your current customers are converted LinkedIn leads? If your answer is a few or none, you are yet to unlock the potential of your LinkedIn presence. John Nemo build his business on LinkedIn. It took him 90 days post-quitting to match his old job’s..
Fake news and Facebook’s data scandal have left social media users anxious and distrustful. Clients are more concerned about privacy and confidentiality now than they have ever been before. To address this air of uneasiness, it’s important to change the way you communicate with your audience. And what better channel to use than social media?..
Running social media marketing can be hard when you have no idea where to begin. Social media is vast and the abundance of social media marketing options leaves social media managers undecided on which is the best strategy to follow. Fortunately, there exists a way to identify top performing social media strategies. You can identify..
Social media marketing these days is synonymous with influencer marketing. Influencer marketing is a sought-after service at every social media agency because every business wants to experience the miraculous results that the strategy promises. But is this buzz-heavy term actually worth investing in? Influencer marketing could well be the only way forward on social media,..
Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweeting of content and following of accounts Here’s what Twitter’s new rules mean..
Numbers matter. Influencers, current and future customers consider the size of your Twitter following when deciding whether to follow your or not. You probably won’t even consider your own brand a social media success unless you have grown a sizeable following on Twitter. Even though your number of Twitter followers isn’t indicative of the quality..
Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. It’s no wonder that such agencies..
YouTube is an indispensable platform for social media and content marketers, especially now that audience members are consuming YouTube content like never before. People are spending as much as 72 minutes a day watching video content, and marketers are keen to make the most of this trend to increase audience engagement. However, engaging an audience on..
Social media employee advocacy is great for university branding, which can help universities recruit the staff, students and investors that they need to boost rankings and compete globally. Who ranks universities worldwide? Organizations such as Quacquarelli Symonds World University Rankings (associated with Times Higher Education Magazine) and the Centre for World University Rankings are responsible for..