An authentic and a well-presented brand story differentiates you from the competition. Beyond its marketing value, the story: reveals your true motivations to investors guides your values, objectives and actions strikes a chord on crowdfunding websites A great brand story can attract a significant number of social shares, giving your start-up the momentum..
Employee advocacy may look good on paper, but getting your employees to actively promote your business on social media can be challenging. There is no one solution to it, you need to consider a number of variables to understand if employees will welcome your advocacy program with enthusiasm and become brand ambassadors. 1. Communicate the..
Google has always insisted that businesses deliver a good user experience. An increase in mobile web browsing has prompted Google to turn its focus to mobile-friendliness and how it should impact search engine rankings. In October last year, website visits on mobile devices surpassed that on desktops (StatCounter). Between 2011 and 2016, smartphone ownership in..
Facebook now has a new ‘Jobs’ feature that allows businesses to post job vacancies on their FB page. The jobs will be visible to anyone who visits the page, and also appear on the news feeds of users who have ‘liked’ the page. Candidates can kick-start the application process directly from the page using the..
The benefits of having a solid Twitter following are clear. You can share your expertise and market your brand to a larger audience. The more retweets your posts earn, the higher the possibility of being noticed by a bigger community of Twitter users, and adding more names to your follower count. Of course, the number..
Generating ideas for blog posts is one of the most time-consuming aspects of content marketing. Sure, you can always recycle evergreen topics that your audience is likely to find useful. You could write timely posts that focus on news and trends likely to affect your audience in a significant way. Or you could just skip..
One of the earliest GIFs was a dancing baby; today, a graphics interchange format can be anything you want it to be, and not very difficult to create. You can make an original one using Adobe Photoshop or Microsoft GIF Animator. Or you could pick one from the several animated GIF libraries populating the internet…
It is easy to buy into social media myths, and consequently, be wary of marketing actively on social networks. Social networking online is a long-term commitment, a continuous learning process, and a high-potential marketing method that has contributed six-figure incomes and saved six-figure sums. This post discusses three of the most devastating social media myths..
Social media marketers who complain about a lack of time for content creation, posting and engagement are probably not using the right tools and tactics. Automation is the new reality, and it is freeing up time to make more creative decisions. Here’s a look at 11 simple but effective ways to make the most of..
How many times in the past year have you evaluated your performance on social media channels and measured its impact on marketing and brand building? You may have set KPIs to examine how your content and campaigns have fared and how they stack up against the competition. It helps to assess the hard numbers alongside..