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Author :All posts by Ashwini Pai

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Social media marketing is not a ‘tactic’; it is a sustained process of establishing an authoritative voice through effective engagement. Every conversation or interaction on social media must inform, educate or entertain in some way : it is this value that will encourage your audience to return to your social media pages and engage with..

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Some social media campaigns really resonate and connect with people in a meaningful way as opposed to being a passing fancy with no real impact on brand awareness or revenue. There are several instances of viral campaigns, most from the leading companies of our time, and others from lesser known brands with savvy social media..

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A social media content calendar sets out the content that your business will create over a specific time period. It helps you plan content in a structured way and organizes your content marketing efforts more effectively. It also serves as a reference point for your digital marketing strategy, allowing you to cover all bases on..

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Content creation and marketing is not the sole domain of marketers. Your employees – who’re aware of your customers needs and challenges – are a vital source of knowledge you can tap into. How can you motivate them to be willing stakeholders in your branding efforts? Start by sharing your content marketing vision and efforts..

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The average human attention span fell to 8 seconds in 2015. Our struggle with mindful reading is a consequence of the digitized world we live in. Though smartphones and the internet have made our lives easier, they’ve also made us a little bit more impatient and restless. The information explosion has empowered us with choice,..

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So far, all discussions on influencer marketing have focused on macro-influencers with one million or more followers. Their celebrity status is the coattail on which businesses ride to push their brand before millions with the hope that it will impact sales positively. And while there is little doubt that macro-influencers can support your social media..

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Your employees can be one of the driving forces behind content sharing on social media. They can multiply your social reach and boost social engagement. The more enterprising among them may directly help you get more inquiries and acquire leads. There is a real possibility that some of their contacts may either have a need..

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Organizing and consolidating your social media marketing efforts is less of a chore when you have clever tools as assistants and enablers. Whether you’re a solo entrepreneur, community manager, or marketing VP at a large enterprise, you’ll agree that automation, analytics and mobile engagement are more easily and quickly achieved by apps designed for specific..

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One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis and progresses to a conclusion based on evidence. The hypotheses..

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Dear Social Media, I think I may have fallen in love with you. You’re not so bad after all. Actually, you’re amazing. I took some time to figure you out, and now that I have, I’m so glad I didn’t give up on on you. I’m sorry for called you names and blaming First World..