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Author :All posts by Ashwini Pai
Generating ideas for blog posts is one of the most time-consuming aspects of content marketing. Sure, you can always recycle evergreen topics that your audience is likely to find useful. You could write timely posts that focus on news and trends likely to affect your audience in a significant way. Or you could just skip..
One of the earliest GIFs was a dancing baby; today, a graphics interchange format can be anything you want it to be, and not very difficult to create. You can make an original one using Adobe Photoshop or Microsoft GIF Animator. Or you could pick one from the several animated GIF libraries populating the internet…
It is easy to buy into social media myths, and consequently, be wary of marketing actively on social networks. Social networking online is a long-term commitment, a continuous learning process, and a high-potential marketing method that has contributed six-figure incomes and saved six-figure sums. This post discusses three of the most devastating social media myths..
Social media marketers who complain about a lack of time for content creation, posting and engagement are probably not using the right tools and tactics. Automation is the new reality, and it is freeing up time to make more creative decisions. Here’s a look at 11 simple but effective ways to make the most of..
How many times in the past year have you evaluated your performance on social media channels and measured its impact on marketing and brand building? You may have set KPIs to examine how your content and campaigns have fared and how they stack up against the competition. It helps to assess the hard numbers alongside..
For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a part of your fans’ and followers’ lives – beyond the..
Social media is largely a top-of-funnel marketing platform while email takes over once leads have been generated, serving as a middle-of-funnel marketing tool. While used for distinctly different purposes, they can be allies and improve each other. Use email to promote your social media pages and increase social shares. This is an easy one :..
Building a social media following is hard work. Retaining your fans and followers is a sustained effort, much like social media marketing. A solid plan, attention to detail, and consistency are necessary to acquire and keep fans/followers who’re passionate about your brand. Here’s a look at seven social media audience retention tactics that can create..
While many businesses have found crazy success with social media, for some, it is the elephant in the room that refuses to leave. Here’s a look at some myths that may be holding you back from the realistic gains possible with a dedicated, well-planned social media presence. 1. It Does Not Have a Significant Impact..
One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators supplement their textual content with attractive images without any experience..