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Author :All posts by Ashwini Pai

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  The $700 billion restaurant industry has been quick to embrace social media for guest engagement and brand differentiation. Social media promotions are more cost-effective than radio, television and billboard advertising. Social channels enable broader outreach and personalized interactions than door-to-door flyers and local coupon mailers. With electronic word-of-mouth becoming the norm in communities, restaurants..

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They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to your Twitter marketing strategy. The microblogging site’s own study has..

The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is..

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If you had to pick a tool that helped your brand maintain an active, dynamic presence on social channels, how would you go about it? It would have to schedule posts (ideally at optimal engagement times), send you content recommendations for review and push out great stories to your audience, and be conveniently accessible on..