Try the world's #1 social media & content marketing app Get started (it's free)

Author :All posts by Ashwini Pai

Banner

Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social, listening, analyzing and experimenting. Small businesses don’t have the luxury..

Banner

Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting Excessively If every second tweet or Facebook post promotes your..

Even five years ago, the word ‘curation’ conjured images of a man perusing artwork, documenting research conducted on the collection, acquiring them for a museum or art gallery, and sharing the research with the public via exhibitions and publications. Today, any business with an internet access and a deep knowledge of their customers can become..

Banner

  B2B content marketing is a different kind of beast. To excel at it, you have to sell your expertise effectively. That’s because B2B buyers are very knowledgeable about product, and anything cookie-cutter or oversimplified just won’t cut it. B2B buyers think in terms of numbers : sales, bottom line, savings, as opposed to making..

Banner

Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired results, your employees must be empowered with the right platform…

Banner

42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how people find and experience content. One of the most critical..

Banner

Web traffic is widely believed to be a vanity metric, but without it, your business is like an isolated, lonely island. As a traffic generation tool, social media can give your brand the exposure it needs to win leads, bag sales, and boost revenue. Read on to discover four amazing social media tactics that can..

Banner

Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications foundation. An unplanned presence on Twitter or lack of a..

Banner

Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number of friends among adult Facebook users is 338). That means..

Posted in : Social Media Tips on
Banner

With 320 million users and the power of real-time content, Twitter continues to be an inextricable part of the social media marketing mix of small businesses. If you’ve been struggling to get the desired business value from Twitter or you’re thinking of establishing a presence on the micro-blogging network, the five tips discussed in this..