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Author :All posts by Ashwini Pai
As of April 2016, LinkedIn had 433 million users. Presumably, many of them are small businesses seeking a powerful and free marketing tool, while also leveraging the world’s largest professional network to meet their hiring goals. In this post, we will focus on the brand awareness, reputation enhancement and content marketing aspects of LinkedIn for..
Comics are irresistible, enduring and a deeply personal part of our lives. We read comic strips in newspapers today with the same enthusiasm as we did when we were losing our milk teeth and popping our pimples. But we’re also at an age where we can scrutinize comics from a different angle – that of..
Writer’s block is not reserved for authors; bloggers too experience it from time to time. When in a flux, pick someone’s else brain – online. Opening your mind to others and listening to what they have to say can help you find new content ideas for your blog. Once you’ve identified a few go-to sources..
Whether you’re a new entrant in the competitive fashion retail market or a unique fast fashion retailer with a fast-growing customer base, you’ll agree that your business success is dependent on your social media success. Getting your products out the door is easier when you can capture the collective imagination of your target audience on..
Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social, listening, analyzing and experimenting. Small businesses don’t have the luxury..
Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting Excessively If every second tweet or Facebook post promotes your..
Even five years ago, the word ‘curation’ conjured images of a man perusing artwork, documenting research conducted on the collection, acquiring them for a museum or art gallery, and sharing the research with the public via exhibitions and publications. Today, any business with an internet access and a deep knowledge of their customers can become..
B2B content marketing is a different kind of beast. To excel at it, you have to sell your expertise effectively. That’s because B2B buyers are very knowledgeable about product, and anything cookie-cutter or oversimplified just won’t cut it. B2B buyers think in terms of numbers : sales, bottom line, savings, as opposed to making..
Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired results, your employees must be empowered with the right platform…
42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how people find and experience content. One of the most critical..