5 Surprising LinkedIn Tips for Small Businesses That Actually Work
Reading Time: 4 minutes As of April 2016, LinkedIn had 433 million users. Presumably, many of them are small businesses seeking a powerful and free marketing tool, while also leveraging the world’s largest professional network to meet their hiring goals. In this post, we will focus on the brand…
Content Marketing Lessons from Popular Comics
Reading Time: 4 minutes Comics are irresistible, enduring and a deeply personal part of our lives. We read comic strips in newspapers today with the same enthusiasm as we did when we were losing our milk teeth and popping our pimples. But we’re also at an age where we…
Ten Ways to Find Fresh Ideas for Your Blog
Reading Time: 5 minutes Writer’s block is not reserved for authors; bloggers too experience it from time to time. When in a flux, pick someone’s else brain – online. Opening your mind to others and listening to what they have to say can help you find new content ideas…
Social Media Management Tips for Fashion Retailers
Reading Time: 4 minutes Whether you’re a new entrant in the competitive fashion retail market or a unique fast fashion retailer with a fast-growing customer base, you’ll agree that your business success is dependent on your social media success. Getting your products out the door is easier when you…
How Social Media Automation Software Can Keep Your Social Media Pages Buzzing
Reading Time: 4 minutes Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social,…
4 Scary Things That You Must Avoid on Social Media at All Costs
Reading Time: 4 minutes Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting…
Eight Reasons to Bring Content Curation Into Your Social Media Content Mix
Reading Time: 4 minutes Even five years ago, the word ‘curation’ conjured images of a man perusing artwork, documenting research conducted on the collection, acquiring them for a museum or art gallery, and sharing the research with the public via exhibitions and publications. Today, any business with an internet…
3 Genius B2B Content Marketing Ideas to Set Your Campaign on Fire
Reading Time: 4 minutes B2B content marketing is a different kind of beast. To excel at it, you have to sell your expertise effectively. That’s because B2B buyers are very knowledgeable about product, and anything cookie-cutter or oversimplified just won’t cut it. B2B buyers think in terms of…
How to Choose an Employee Advocacy Platform for Your Organization?
Reading Time: 3 minutes Your employees can be your biggest brand advocates. They may already be promoting your organization through offline word-of-mouth publicity. An employee advocacy platform can generate tons of positive exposure for your brand via social media. For advocacy efforts to take off and deliver the desired…
Five Content Marketing Tools to Get One Million Visitors to Your Website
Reading Time: 5 minutes 42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how…