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Author :All posts by Ashwini Pai

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Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications foundation. An unplanned presence on Twitter or lack of a..

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Let’s jump right into the math. Say you have 50 employees and 700 Facebook fans. Your FB business page can potentially reach 700 fans that it has currently accumulated. What if every employee in your company has an average of 338 friends (the average number of friends among adult Facebook users is 338). That means..

Posted in : Social Media Tips on
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With 320 million users and the power of real-time content, Twitter continues to be an inextricable part of the social media marketing mix of small businesses. If you’ve been struggling to get the desired business value from Twitter or you’re thinking of establishing a presence on the micro-blogging network, the five tips discussed in this..

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Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your feet; be creative as well as opportunistic; and..

Posted in : Content Curation, SMM on
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Even if you can afford to spend a lot of time on content creation, curation should definitely be part of your social media strategy. It removes your blinkers and allows you a broader understanding of topics. Curation offers you the opportunity to inform your current thoughts and opinions about key issues in your industry. And..

Posted in : Social Media Tips on
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The name Beyoncé needs no introduction. She’s Queen Bey to her legions of fans, a global superstar, and one half of a power couple, the other half being rap mogul Jay-Z. She is fierce in her videos, shy and self-effacing in her interviews, and a total social media pro. Beyoncé hasn’t relied only on her..

Posted in : SMM, Social Media Tips on
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Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular series ever, its illegal downloads exceeding that of every other..

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You already know that content curation saves you time you would have otherwise spent creating fresh posts, while still allowing you to share top-quality third-party content with your fans and followers. As the curator, you have the job of finding the right content, putting your own stamp on it, and distributing it at the best..

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For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses a broad range of topics. As a LinkedIn influencer, his..

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Who let the cats out……on social media? If you posted a nice picture of yourself, your new home and your cat snoozing on the couch, chances are your moggy will get the highest number of likes. A fifth of cat owners who create social media account for their furry companions admit to doing it because..