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Author :All posts by Ashwini Pai

Posted in : Social Media Tips on
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With 320 million users and the power of real-time content, Twitter continues to be an inextricable part of the social media marketing mix of small businesses. If you’ve been struggling to get the desired business value from Twitter or you’re thinking of establishing a presence on the micro-blogging network, the five tips discussed in this..

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Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your feet; be creative as well as opportunistic; and..

Posted in : Content Curation, SMM on
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Even if you can afford to spend a lot of time on content creation, curation should definitely be part of your social media strategy. It removes your blinkers and allows you a broader understanding of topics. Curation offers you the opportunity to inform your current thoughts and opinions about key issues in your industry. And..

Posted in : Social Media Tips on
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The name Beyoncé needs no introduction. She’s Queen Bey to her legions of fans, a global superstar, and one half of a power couple, the other half being rap mogul Jay-Z. She is fierce in her videos, shy and self-effacing in her interviews, and a total social media pro. Beyoncé hasn’t relied only on her..

Posted in : SMM, Social Media Tips on
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Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular series ever, its illegal downloads exceeding that of every other..

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You already know that content curation saves you time you would have otherwise spent creating fresh posts, while still allowing you to share top-quality third-party content with your fans and followers. As the curator, you have the job of finding the right content, putting your own stamp on it, and distributing it at the best..

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For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses a broad range of topics. As a LinkedIn influencer, his..

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Who let the cats out……on social media? If you posted a nice picture of yourself, your new home and your cat snoozing on the couch, chances are your moggy will get the highest number of likes. A fifth of cat owners who create social media account for their furry companions admit to doing it because..

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Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part of your overall marketing strategy. Networking on social media will allow you to : Continue and maintain engagement with customers after the first sale Build..

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When customers want to reach out to you to complement you on your new product or vent their frustration at your slow customer service, they will post directly on your social media pages. While the positive WOM will naturally make you look good and reinforce your brand reputation, negative comments will catch other customers’ attention…