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Author :All posts by Ashwini Pai

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So far, all discussions on influencer marketing have focused on macro-influencers with one million or more followers. Their celebrity status is the coattail on which businesses ride to push their brand before millions with the hope that it will impact sales positively. And while there is little doubt that macro-influencers can support your social media..

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Your employees can be one of the driving forces behind content sharing on social media. They can multiply your social reach and boost social engagement. The more enterprising among them may directly help you get more inquiries and acquire leads. There is a real possibility that some of their contacts may either have a need..

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Organizing and consolidating your social media marketing efforts is less of a chore when you have clever tools as assistants and enablers. Whether you’re a solo entrepreneur, community manager, or marketing VP at a large enterprise, you’ll agree that automation, analytics and mobile engagement are more easily and quickly achieved by apps designed for specific..

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One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis and progresses to a conclusion based on evidence. The hypotheses..

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Dear Social Media, I think I may have fallen in love with you. You’re not so bad after all. Actually, you’re amazing. I took some time to figure you out, and now that I have, I’m so glad I didn’t give up on on you. I’m sorry for called you names and blaming First World..

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The biggest lie in social media marketing is that it can never produce an ROI. This myth is especially peddled to small businesses who don’t have massive marketing budgets and cannot afford to waste their time on unproductive efforts that don’t impact their bottom line. As for those entrepreneurs who say that social media has..

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The very thought of developing a content marketing campaign is overwhelming. Lots of details to plan, research to do, delegating, organizing, tweaking, monitoring and improving. It is your baby – you have to wait for it to grow limbs, come into the world, and take its first steps. And then be vigilant; ensure that the..

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A landing page is different from a website page in that it is designed to meet a single conversion goal. When sufficiently persuaded, visitors to your landing page can be expected to take the desired call to action – most usually a registration. Needless to say, a great landing page can land you more customers/clients…

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Recently, the Trump campaign faced flak for plagiarizing Michelle Obama’s convention speech from eight years ago, and got no mercy from the press. When you borrow lines from a speech and pass it off as your own at events of national importance, you will be outed quickly. In the online world, stealing others’ content –..

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Memes have an irresistible quality to them. They are comical, injecting humor or sarcasm into hot button political and social issues, and presenting them with a certain irreverence that suggests that we indeed live in a mad, mad world. Memes also offer a welcome break from text posts on a social media page. The word..