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Author :All posts by Ashwini Pai

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The biggest lie in social media marketing is that it can never produce an ROI. This myth is especially peddled to small businesses who don’t have massive marketing budgets and cannot afford to waste their time on unproductive efforts that don’t impact their bottom line. As for those entrepreneurs who say that social media has..

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The very thought of developing a content marketing campaign is overwhelming. Lots of details to plan, research to do, delegating, organizing, tweaking, monitoring and improving. It is your baby – you have to wait for it to grow limbs, come into the world, and take its first steps. And then be vigilant; ensure that the..

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A landing page is different from a website page in that it is designed to meet a single conversion goal. When sufficiently persuaded, visitors to your landing page can be expected to take the desired call to action – most usually a registration. Needless to say, a great landing page can land you more customers/clients…

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Recently, the Trump campaign faced flak for plagiarizing Michelle Obama’s convention speech from eight years ago, and got no mercy from the press. When you borrow lines from a speech and pass it off as your own at events of national importance, you will be outed quickly. In the online world, stealing others’ content –..

Posted in : Social Media Tips on
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Memes have an irresistible quality to them. They are comical, injecting humor or sarcasm into hot button political and social issues, and presenting them with a certain irreverence that suggests that we indeed live in a mad, mad world. Memes also offer a welcome break from text posts on a social media page. The word..

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As of April 2016, LinkedIn had 433 million users. Presumably, many of them are small businesses seeking a powerful and free marketing tool, while also leveraging the world’s largest professional network to meet their hiring goals. In this post, we will focus on the brand awareness, reputation enhancement and content marketing aspects of LinkedIn for..

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Comics are irresistible, enduring and a deeply personal part of our lives. We read comic strips in newspapers today with the same enthusiasm as we did when we were losing our milk teeth and popping our pimples. But we’re also at an age where we can scrutinize comics from a different angle – that of..

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Writer’s block is not reserved for authors; bloggers too experience it from time to time. When in a flux, pick someone’s else brain – online. Opening your mind to others and listening to what they have to say can help you find new content ideas for your blog. Once you’ve identified a few go-to sources..

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Whether you’re a new entrant in the competitive fashion retail market or a unique fast fashion retailer with a fast-growing customer base, you’ll agree that your business success is dependent on your social media success. Getting your products out the door is easier when you can capture the collective imagination of your target audience on..

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Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social, listening, analyzing and experimenting. Small businesses don’t have the luxury..