Four Signs Your Social Media Marketing Plan is Failing (and How to Rescue It)
Reading Time: 4 minutes How many times in the past year have you evaluated your performance on social media channels and measured its impact on marketing and brand building? You may have set KPIs to examine how your content and campaigns have fared and how they stack up against…
The Five Step Process to Skyrocket Your Social Engagement
Reading Time: 4 minutes For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a…
4 Tips on Integrating Email and Social Media Marketing for Double the Impact
Reading Time: 4 minutes Social media is largely a top-of-funnel marketing platform while email takes over once leads have been generated, serving as a middle-of-funnel marketing tool. While used for distinctly different purposes, they can be allies and improve each other. Use email to promote your social media pages…
How to Master Social Media Audience Retention
Reading Time: 4 minutes Building a social media following is hard work. Retaining your fans and followers is a sustained effort, much like social media marketing. A solid plan, attention to detail, and consistency are necessary to acquire and keep fans/followers who’re passionate about your brand. Here’s a look…
6 Social Media Marketing Misconceptions Hurting Your Business
Reading Time: 4 minutes While many businesses have found crazy success with social media, for some, it is the elephant in the room that refuses to leave. Here’s a look at some myths that may be holding you back from the realistic gains possible with a dedicated, well-planned social…
The Real and Underrated Value of Visual Content Curation
Reading Time: 4 minutes One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators…
11 Quick Fixes for Your Dead Social Media Page
Reading Time: 4 minutes Social media marketing is not a ‘tactic’; it is a sustained process of establishing an authoritative voice through effective engagement. Every conversation or interaction on social media must inform, educate or entertain in some way : it is this value that will encourage your audience…
The Anatomy of the 3 Best Social Media Campaigns
Reading Time: 4 minutes Some social media campaigns really resonate and connect with people in a meaningful way as opposed to being a passing fancy with no real impact on brand awareness or revenue. There are several instances of viral campaigns, most from the leading companies of our time,…
9 Things the Best Marketers Have on Their Social Media Content Calendars
Reading Time: 4 minutes A social media content calendar sets out the content that your business will create over a specific time period. It helps you plan content in a structured way and organizes your content marketing efforts more effectively. It also serves as a reference point for your…
Employees are the Secret to Content Marketing Success – Learn to Get them Involved
Reading Time: 4 minutes Content creation and marketing is not the sole domain of marketers. Your employees – who’re aware of your customers needs and challenges – are a vital source of knowledge you can tap into. How can you motivate them to be willing stakeholders in your branding…