94% of B2B marketers use LinkedIn to share content and position their company as a thought leader on the 467 million strong professional networking site. Whether you are a solo entrepreneur or a small business owner, you will want to create a LinkedIn page for your company and one for your personal brand. There is..
We are overexposed to digital content, a reason why a lot of it slips out of our mind like water off a duck’s back. Content marketers today face the challenge of creating memorable content that can earn them an active, returning social media community, newsletter subscribers, and loyal customers. Late in catching the content marketing..
Born between 1982-2004, millennials are the most active generation on social media. Most entrepreneurs today belong to this generation, which cares more about social values than economics, and would rather stay at a low-paying job they love than earn a lot more at one they find boring. According to a TNS study, the average millennial..
An authentic and a well-presented brand story differentiates you from the competition. Beyond its marketing value, the story: reveals your true motivations to investors guides your values, objectives and actions strikes a chord on crowdfunding websites A great brand story can attract a significant number of social shares, giving your start-up the momentum..
Employee advocacy may look good on paper, but getting your employees to actively promote your business on social media can be challenging. There is no one solution to it, you need to consider a number of variables to understand if employees will welcome your advocacy program with enthusiasm and become brand ambassadors. 1. Communicate the..
Google has always insisted that businesses deliver a good user experience. An increase in mobile web browsing has prompted Google to turn its focus to mobile-friendliness and how it should impact search engine rankings. In October last year, website visits on mobile devices surpassed that on desktops (StatCounter). Between 2011 and 2016, smartphone ownership in..
Facebook now has a new ‘Jobs’ feature that allows businesses to post job vacancies on their FB page. The jobs will be visible to anyone who visits the page, and also appear on the news feeds of users who have ‘liked’ the page. Candidates can kick-start the application process directly from the page using the..
The benefits of having a solid Twitter following are clear. You can share your expertise and market your brand to a larger audience. The more retweets your posts earn, the higher the possibility of being noticed by a bigger community of Twitter users, and adding more names to your follower count. Of course, the number..
Generating ideas for blog posts is one of the most time-consuming aspects of content marketing. Sure, you can always recycle evergreen topics that your audience is likely to find useful. You could write timely posts that focus on news and trends likely to affect your audience in a significant way. Or you could just skip..
One of the earliest GIFs was a dancing baby; today, a graphics interchange format can be anything you want it to be, and not very difficult to create. You can make an original one using Adobe Photoshop or Microsoft GIF Animator. Or you could pick one from the several animated GIF libraries populating the internet…