11 Critical Skills that Savvy Social Media Managers Have
Reading Time: 9 minutes About a decade ago, the role of the social media manager didn’t exist. Marketing and sales executives were focused on traditional channels like TV, radio, print and door-to-door to achieve their goals and quotas. Facebook was just beginning to realize what they had created and…
Social Media Marketing Simplified – An Introduction for Beginners
Reading Time: 6 minutes Social media marketing can make or break your business today; the right campaign can catapult your company forward and the wrong approach can leave you with disappointing results or worse, a tainted brand. One can undoubtedly say that social media is the most viable medium…
LinkedIn Marketing Insights: 7 Top Trends in LinkedIn Posts
Reading Time: 5 minutes Among all social media networks and their posts, LinkedIn and LinkedIn Posts stand unique. Do you know why? This is because unlike Facebook, Twitter, and Instagram, networking here is on more professional grounds. Your Facebook friend who might be very casual and friendly to you…
Four Twitter Marketing Strategies to Brainstorm Today
Reading Time: 3 minutes A Twitter page can feel like a wasteland if it contains little else than text-only tweets and retweets. There’s a lot you can do on Twitter, particularly with all the purpose-designed features and updates that the microblogging service launches from time to time. Here are…
21+ Incredibly Useful Slack Integrations, Bots & Tools for Internet Marketers
Reading Time: 7 minutes Slack is the perfect platform for intercommunication between individuals and groups of people, and that’s why software developers identified it as the perfect host for integrations that perform a variety of functions. By integrating marketing, sales and productivity apps with Slack, developers enabled easy…
5 of the Biggest Challenges Social Media Marketers Are Facing (& How You Can Deal with Them)
Reading Time: 5 minutes Social media marketers may share similar goals (increasing reach, engagement, traffic & leads) but they struggle with different challenges. While some get stuck choosing the right tools to manage social media, others can’t move past content creation for multiple accounts or hiring. Social media marketers…
6 Incredibly Simple Social Media Marketing Tips for Small Businesses
Reading Time: 6 minutes Even with the high usage of social media these days, there are still a lot of questions being raised about it. The most common one is probably about the whole purpose of it. And you’ve probably asked this misguided question yourself. Hey, this is not…
How Social Media Agencies Can Prove to Clients that Social Media Engagement Matters
Reading Time: 8 minutes It doesn’t matter what the size of your social media agency is, or which city you live in. It doesn’t matter if you are working with small businesses or massive corporations. At some point in your client-agency relationship, you will hear the question that every…
10 Video Marketing Experts Share How to Get Started with Video on Social Media
Reading Time: 17 minutes Facebook and Snapchat both get over 7 billion video views a day, which is almost as many or more views than YouTube. Twitter’s video has transformed one-on-one communication, personal branding and brand communication. LinkedIn isn’t very far behind in this trend, after having released native…
Five Ways to Use Facebook Groups for Your Business
Reading Time: 3 minutes If you’re looking to boost engagement on Facebook, creating a group is one option to explore. Facebook has now made it possible to link groups to pages, taking fans and visitors directly to the groups page and join an open or closed group. You can…