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Category :Social Media Tips

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One of the golden rules of social media success is to share content consistently to keep fans and followers interested in your brand. If you have a finger on the pulse of their needs, challenges and preferences, you can pick content ideas more thoughtfully. Once you have a list of topic or themes, the next..

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There is no silver bullet for attracting clicks and engagement on your social media pages. There are, however, a number of approaches that can help you appeal to your audience’s sensibilities, and persuade action from their side. 1. Use questions and polls to spark dialogue and participation     Asking your community questions is one..

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  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

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Social media addiction is not an accident. Social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using psychological triggers and tricks from casinos, among other tactics. These companies may not have wanted to create “slot machines”, but their goals have driven them to build such products. Some studies have..

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When your employees or customers share your content on their personal social media accounts, they are advocating for your company. This word-of-mouth is a form of social proof, more convincing and impactful than if you were to share the same message on your business page/account. Tap into happy customers who can help you sell your..

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Facebook is the largest platform that you’re probably using as a social media marketer. In just under 15 years of its existence, Facebook has established the “social media” market and connected marketers to their target groups. However, standing out on the social network continues to become progressively harder as more businesses create pages and compete..

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In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. However, the ROI of social media is under question by sceptics who can’t correlate social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain conservative..

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With so many companies and marketers competing for a slice of the public’s ever more divided attention, competition on across social media platforms is tough, often brutal. This is especially true when you’re the new guy, trying to establish your presence and carve out a niche for yourself in the space. But while the task..

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Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a lot to offer, searching for ways to increase efficiency on..

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Do you look at your Facebook page with the sinking feeling that it isn’t engaging enough? Now is a good time to revitalize it and capture new fans, more comments, and drive more Facebook traffic to your website. Start by examining if your FB page is missing these essential audience engagement elements. 1. Video Video..