12 Experts Share Social Media Marketing Tactics That Actually Work on LinkedIn
Reading Time: 10 minutes To understand how marketing professionals and businesses leverage LinkedIn for marketing purposes, I asked them a couple of questions. The following are accounts of digital managers, business owners and other professionals who have benefited from the assist of LinkedIn’s unique features. The ideas that the experts…
How to Use Content Discovery Tools to Cut Down Time on Social Media Management
Reading Time: 3 minutes According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create…
How Social Media Automation Software Can Keep Your Social Media Pages Buzzing
Reading Time: 4 minutes Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social,…
4 Scary Things That You Must Avoid on Social Media at All Costs
Reading Time: 4 minutes Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting…
How Startups Can Use Marketing Automation for Social Media Management
Reading Time: 3 minutes Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time consuming, demands a lot of your attention,…
How to Use Social Media for Content Marketing
Reading Time: 2 minutes Content marketing and social media go hand in hand. You need social media for content marketing because it is a great platform to share content, and reach out directly to your audience and find out what they like and do not like. Content strategy is…
Eight Reasons to Bring Content Curation Into Your Social Media Content Mix
Reading Time: 4 minutes Even five years ago, the word ‘curation’ conjured images of a man perusing artwork, documenting research conducted on the collection, acquiring them for a museum or art gallery, and sharing the research with the public via exhibitions and publications. Today, any business with an internet…
10 Actionable Tips to Encourage Employee Advocacy through Social Media
Reading Time: 4 minutes According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience….
5 Content Marketing Growth Hacks for SaaS Companies
Reading Time: 8 minutes Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across…
5 Time Saving Tips for Social Media Managers
Reading Time: 2 minutes Social media managers have a lot on their plate every day. They have to work hard to create exciting posts that people like to read. The job is hardly impromptu and involves a lot of planning. It includes writing new posts, creating graphics, monitoring analytics,…