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To understand how marketing professionals and businesses leverage LinkedIn for marketing purposes, I asked them a couple of questions. The following are accounts of digital managers, business owners and other professionals who have benefited from the assist of LinkedIn’s unique features. The ideas that the experts have shared on this post are insights that you could..
According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create content. Content creation helps build brand awareness, generate leads, spark..
Medium and large businesses have a social media manager overseeing a team. That manager may work full-time – writing blog posts to share on Twitter, signing up for webinars, curating content and running analytics – or part-time – spending most of her time on social, listening, analyzing and experimenting. Small businesses don’t have the luxury..
Social media is a powerful tool in any marketer’s arsenal. But it can backfire if you don’t learn how to handle it well and leverage it to your advantage. Here’s a look at four social media marketing mistakes you must steer clear of. 1. Promoting Excessively If every second tweet or Facebook post promotes your..
Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time consuming, demands a lot of your attention, and leaves scope for error, particularly when you only have..
Content marketing and social media go hand in hand. You need social media for content marketing because it is a great platform to share content, and reach out directly to your audience and find out what they like and do not like. Content strategy is the first step Before embarking on marketing on social media,..
Even five years ago, the word ‘curation’ conjured images of a man perusing artwork, documenting research conducted on the collection, acquiring them for a museum or art gallery, and sharing the research with the public via exhibitions and publications. Today, any business with an internet access and a deep knowledge of their customers can become..
According to a report by Gartner, Inc. the number of companies blocking access to social media platforms is dropping by nearly 10 percent annually. Clearly, businesses are coming to realize that employee advocacy is a powerful technique in drawing the attention of a larger audience. From CEOs to front office staff, more companies are now..
Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across all possible marketing channels to identify which channels and which..
Social media managers have a lot on their plate every day. They have to work hard to create exciting posts that people like to read. The job is hardly impromptu and involves a lot of planning. It includes writing new posts, creating graphics, monitoring analytics, scheduling posts at the right time, curating content and more…