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According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create content. Content creation helps build brand awareness, generate leads, spark..

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Growing your followers and maintaining an influence on Twitter is no mean task. Close to 350,000 tweets are sent each minute, making it rather easy for your tweets to get buried under a thousand others. With so much information being shared so frequently, it becomes all the more important that you’re tweets are interesting to..

Posted in : DrumUp Resources, Social Media Tips on

If you’ve been following our Monthly Newsletter, you’ll already know that we’ve been hard at work the last few months adding new features to DrumUp. In the course of doing so we’ve made some significant changes to how it looks and functions. And we’d like to re-introduce you to your new, and improved virtual social..

If the mere mention of social media marketing makes you break out into the song “I knew you were trouble when you walked in” then you might be in need of some social media marketing lessons from Taylor Swift herself. The 25-year-old artist has been praised for her social media skills and has also been..

Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you can take better decisions for your business and your brand, and successfully implement social media in your overall marketing strategies…

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If you always second guess yourself on whether you should include images in your social media posts, you can stop the guesswork and start adding the images. According to statistics, Twitter posts that include images see 18% increased clicks, 89% more favorites, and a whopping 150% more retweets. Most B2B marketers have admitted to using..

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You may not be able to whip up a fancy Monica Geller-style Thanksgiving dinner every year (who doesn’t like a reference to Friends) complete with napkins folded in the shape of swans, cranberry sauce, mashed potatoes and of course the stuffed turkey, but you can surely pull off a superb Thanksgiving campaign on social media..

TL;DR: AI is coming. We’ve been hearing this claim for many years now. But you know what, this time it really is coming. And you need not be afraid. Just be prepared. Artificial Intelligence, or AI, has been one of the dreams of science. It is often depicted as a major milestone of technology development..

Social media marketing has become an integral part of every business’s marketing strategy and the scenario is no different for insurance agencies either. Many insurance agencies are currently using social media to promote their services and various insurance plans, but this is probably doing more harm than good. While you can utilize social media networks..

Social media management can take a toll on you at times. Imagine having to log in to each one of your accounts to create posts, publish content, engage with followers and follow up on social media conversations. Let’s face it: keeping up to date on all your social media accounts is not an easy task…