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Most small businesses turn to Facebook and Twitter when trying to find a footing for their brands. While the two networking giants have indeed been the go-to option for many B2C companies, LinkedIn has emerged as a top platform for B2B companies who are trying to make a mark. LinkedIn is the world’s largest professional..
With over 380 million registered users, LinkedIn is one the largest professional networks in the world. It can lead to a lot of engagement and provide you with a platform where you can share updates about your company, news, upcoming events and more. The network allows you to connect with professionals in your industry as well as potential..
We are always looking for ways to make life simpler – whether it is appliances at home that can help you prepare a meal within minutes, or gadgets that can help you keep track of daily tasks and activities. You can look at content scheduling with the same perspective. Although there are divided opinions on..
Mobile applications are a quick and convenient way of getting things done when you have a busy schedule and can’t always sit at your desk for long hours. So, why not a mobile app for easy content curation and social media management. Content curation is becoming vital for all businesses whether they are large or small…
The term growth hacking began as a largely misunderstood concept, and most believed that it was just a buzzword used by highly paid professionals in the marketing industry, or that it was yet another shady, hacking technique. On the contrary, growth hacking has completely changed the face of marketing for all kinds of businesses –..
Facebook can be a tough nut to crack when it comes to content marketing. The social networking website is constantly changing and so is the content that is posted on it. If you are a business trying to gain consumer attention on Facebook, the best way to get it right is to appear in the..
Content is king, and one of the best ways of nailing your social media marketing strategy is to have great content. Having good quality content on your social media pages can increase engagement, and raise brand awareness. Creating and posting content, however, is where the problem lies for most people. It is a time-consuming process that..
The blog post takes off! It gets tens of thousands of eyeballs, thousands of shares and becomes an authority source for months/years to come. We recently got a taste of this phenomenon with a recent DrumUp blog post. Let me run through the events to show you how something like this happens, which in turn..
One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online marketing. And for good reason, as this single factor can often determine whether a company will survive or not. The importance..
If you are a small business that has decided to take the plunge in the social media sphere, you are probably wondering how you are going to generate content for your social media pages. The reason most businesses start slacking off in their social media strategies is the lack of time. Small business owners are..