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Category :Small Business Tips
Social media is largely a top-of-funnel marketing platform while email takes over once leads have been generated, serving as a middle-of-funnel marketing tool. While used for distinctly different purposes, they can be allies and improve each other. Use email to promote your social media pages and increase social shares. This is an easy one :..
Building a social media following is hard work. Retaining your fans and followers is a sustained effort, much like social media marketing. A solid plan, attention to detail, and consistency are necessary to acquire and keep fans/followers who’re passionate about your brand. Here’s a look at seven social media audience retention tactics that can create..
While many businesses have found crazy success with social media, for some, it is the elephant in the room that refuses to leave. Here’s a look at some myths that may be holding you back from the realistic gains possible with a dedicated, well-planned social media presence. 1. It Does Not Have a Significant Impact..
One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators supplement their textual content with attractive images without any experience..
Social media marketing is not a ‘tactic’; it is a sustained process of establishing an authoritative voice through effective engagement. Every conversation or interaction on social media must inform, educate or entertain in some way : it is this value that will encourage your audience to return to your social media pages and engage with..
Some social media campaigns really resonate and connect with people in a meaningful way as opposed to being a passing fancy with no real impact on brand awareness or revenue. There are several instances of viral campaigns, most from the leading companies of our time, and others from lesser known brands with savvy social media..
Content creation and marketing is not the sole domain of marketers. Your employees – who’re aware of your customers needs and challenges – are a vital source of knowledge you can tap into. How can you motivate them to be willing stakeholders in your branding efforts? Start by sharing your content marketing vision and efforts..
The average human attention span fell to 8 seconds in 2015. Our struggle with mindful reading is a consequence of the digitized world we live in. Though smartphones and the internet have made our lives easier, they’ve also made us a little bit more impatient and restless. The information explosion has empowered us with choice,..
So far, all discussions on influencer marketing have focused on macro-influencers with one million or more followers. Their celebrity status is the coattail on which businesses ride to push their brand before millions with the hope that it will impact sales positively. And while there is little doubt that macro-influencers can support your social media..
One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis and progresses to a conclusion based on evidence. The hypotheses..