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Category :Small Business Tips
For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses a broad range of topics. As a LinkedIn influencer, his..
Tools help people push their social media marketing goals and reach new heights. At this moment there exist at least a hundred uniquely functioning tools that can make a major impact on your social media marketing efficiency. This makes it hard to pick, especially when it comes to committing to a tool to handle your..
When customers want to reach out to you to complement you on your new product or vent their frustration at your slow customer service, they will post directly on your social media pages. While the positive WOM will naturally make you look good and reinforce your brand reputation, negative comments will catch other customers’ attention…
2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular lexicon. The latest installment The Force Awakens sent fans into..
They don’t say that a picture is worth a thousand words for nothing. Colored visuals increase people’s willingness to read an article by 80 per cent. Content accompanied by relevant images attracts 94 per cent more views than text-only posts. Visuals are extremely important to your Twitter marketing strategy. The microblogging site’s own study has..
While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.
TL;DR: AI is coming. We’ve been hearing this claim for many years now. But you know what, this time it really is coming. And you need not be afraid. Just be prepared. Artificial Intelligence, or AI, has been one of the dreams of science. It is often depicted as a major milestone of technology development..
TL;DR: Relying too much on Google puts a business at serious long-term risk. Invest in other tactics like content marketing, social media marketing, and most importantly building customer loyalty to survive a decline in Google’s dominance. Google is a behemoth. It is valued at more than $500 billion and according to analysts, the company could..
Social media platforms like Facebook and Twitter have been around for quite a few years now. Since their launch, they quickly grew to become the modern marketer’s preferred channels to reach out to and engage with their audience at scale. With several tactics that can be used in both paid and non-paid forms of social..