10 Fresh Tips to Win Like a Boss on Social Media
Reading Time: 5 minutes It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways…
Running a Small Business? Here are 5 Proven Social Media Marketing Ideas that Won’t Blow Your Budget
Reading Time: 4 minutes Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget…
Five Content Marketing Tools to Get One Million Visitors to Your Website
Reading Time: 5 minutes 42 per cent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology and tools that help marketers deal with the different variables dictating how…
Six Social Media Blunders to Avoid
Reading Time: 4 minutes Social media allows brands to communicate their authority, expertise, customer-focused attitude, and unique appeal. Engaging customers through digital and mobile social media no doubt offers business benefits, but it can become a double-edged sword if you don’t have a solid social media marketing and communications…
Managing Multiple Social Media Accounts? Fix These 5 Pain Points Killing Your Campaign Right Now!
Reading Time: 4 minutes Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think…
Why Content Curation for Social Media is More of an Art? 5 Tips to Be Successful at It
Reading Time: 5 minutes You already know that content curation saves you time you would have otherwise spent creating fresh posts, while still allowing you to share top-quality third-party content with your fans and followers. As the curator, you have the job of finding the right content, putting your…
The CEO is the New Content Marketer – Follow in the Footsteps of These Massively Successful Leaders
Reading Time: 3 minutes For every Richard Branson there is a Mark Zuckerberg. One is extroverted and flamboyant, the other is introverted and low-key. But both have dipped their toe in their company’s content marketing water in their unique way. Branson has his own virgin.com blog where he discusses…
Social Media Management Tools: Which Features Your Peers Look for and Why They Find Them Indispensable
Reading Time: 7 minutes Tools help people push their social media marketing goals and reach new heights. At this moment there exist at least a hundred uniquely functioning tools that can make a major impact on your social media marketing efficiency. This makes it hard to pick, especially when…
Best Practices of Customer Service on Social Media
Reading Time: 4 minutes When customers want to reach out to you to complement you on your new product or vent their frustration at your slow customer service, they will post directly on your social media pages. While the positive WOM will naturally make you look good and reinforce…
Social Media Marketing and Virality Lessons from Star Wars
Reading Time: 4 minutes 2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular…