Employees are the Secret to Content Marketing Success – Learn to Get them Involved
Reading Time: 4 minutes Content creation and marketing is not the sole domain of marketers. Your employees – who’re aware of your customers needs and challenges – are a vital source of knowledge you can tap into. How can you motivate them to be willing stakeholders in your branding…
3 Secrets of Top Copywriters That Can Transform Your Content Marketing
Reading Time: 4 minutes The average human attention span fell to 8 seconds in 2015. Our struggle with mindful reading is a consequence of the digitized world we live in. Though smartphones and the internet have made our lives easier, they’ve also made us a little bit more impatient…
Why Everyone’s Talking About Micro-Influencers and What They Mean for You
Reading Time: 4 minutes So far, all discussions on influencer marketing have focused on macro-influencers with one million or more followers. Their celebrity status is the coattail on which businesses ride to push their brand before millions with the hope that it will impact sales positively. And while there…
Be a Sherlock Holmes, not a Watson, to Win at Content Marketing
Reading Time: 4 minutes One of Sherlock Holmes’ most memorable quotes is “You see, but you do not observe.” Directed at his friend/assistant Watson, the remark suggests the doctor’s lack of deductive reasoning skills that often lead him to erroneous conclusions. Deductive reasoning starts with a theory or hypothesis…
What Social Media Metrics You Should Track To Improve Conversion
Reading Time: 4 minutes With the amount of data pouring in from social media platforms, the number of metrics you could look at is almost dizzying. But not all metrics are equally valuable. Knowing what metrics to focus on and what tools to use is going to save a…
A Love Letter to Social Media from a Marketer
Reading Time: 4 minutes Dear Social Media, I think I may have fallen in love with you. You’re not so bad after all. Actually, you’re amazing. I took some time to figure you out, and now that I have, I’m so glad I didn’t give up on on you….
The Dirty Secret About Content Curation That Only Insiders Know
Reading Time: 7 minutes Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while…
The Biggest Lie in Social Media Marketing
Reading Time: 4 minutes The biggest lie in social media marketing is that it can never produce an ROI. This myth is especially peddled to small businesses who don’t have massive marketing budgets and cannot afford to waste their time on unproductive efforts that don’t impact their bottom line….
The #1 Common Thing in All Successful Content Marketing Campaigns
Reading Time: 4 minutes The very thought of developing a content marketing campaign is overwhelming. Lots of details to plan, research to do, delegating, organizing, tweaking, monitoring and improving. It is your baby – you have to wait for it to grow limbs, come into the world, and take…
What Customers Expect to See on Your Landing Page (And Go Away When They Don’t)
Reading Time: 4 minutes A landing page is different from a website page in that it is designed to meet a single conversion goal. When sufficiently persuaded, visitors to your landing page can be expected to take the desired call to action – most usually a registration. Needless to…