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According to the Content Marketing Institute’s 2015 B2B Marketing Benchmarks and Trends, 86% of B2B marketers use content marketing. The sole goal of marketers or small business owners is to drive traffic to their website, and the best way to achieve that is to create content. Content creation helps build brand awareness, generate leads, spark..

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Growing your followers and maintaining an influence on Twitter is no mean task. Close to 350,000 tweets are sent each minute, making it rather easy for your tweets to get buried under a thousand others. With so much information being shared so frequently, it becomes all the more important that you’re tweets are interesting to..

The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is..

If the mere mention of social media marketing makes you break out into the song “I knew you were trouble when you walked in” then you might be in need of some social media marketing lessons from Taylor Swift herself. The 25-year-old artist has been praised for her social media skills and has also been..

Social media is constantly evolving and keeping up with the growing trends in social media is more of a necessity than an option for businesses and brands. By knowing where social media is headed, you can take better decisions for your business and your brand, and successfully implement social media in your overall marketing strategies…

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There is a direct relationship between the content you share on Twitter and the engagement it receives – the better your content, greater the engagement. However, with just 140 characters at your disposal, crafting a good tweet needs some thought and practice. Here are five essential elements of a tweet that will get you noticed:..

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Social media marketers often have a tough time catching their followers’ attention on Twitter because it’s such an extremely active platform. Every tweet is quickly washed out by a wave of other tweets. Yet some businesses are able to derive immense value out of their Twitter communities because they employ certain best practices. In this post,..

One reason why Twitter is so popular is perhaps because there’s so much scope for you to get creative even with just 140 characters. The micro-blogging site registers about 135,000 new users each day allowing businesses to not just reach out to a large number of people, but also to a growing audience. If you’re..

Mobile applications are a quick and convenient way of getting things done when you have a busy schedule and can’t always sit at your desk for long hours. So, why not a mobile app for easy content curation and social media management. Content curation is becoming vital for all businesses whether they are large or small…

Content is king, and one of the best ways of nailing your social media marketing strategy is to have great content. Having good quality content on your social media pages can increase engagement, and raise brand awareness. Creating and posting content, however, is where the problem lies for most people. It is a time-consuming process that..