The Secret Recipe for Social Media Marketing
Reading Time: 3 minutes Often you will find yourself wondering why your social media marketing strategies are bringing you back to square one. You are not seeing an increase in the amount of conversions and you are definitely not getting your business noticed the way you wanted. When you…
What Happens When Guy Kawasaki Tweets Your Post to His Followers? A Case Study in Influencer Marketing
Reading Time: 3 minutes The blog post takes off! It gets tens of thousands of eyeballs, thousands of shares and becomes an authority source for months/years to come. We recently got a taste of this phenomenon with a recent DrumUp blog post. Let me run through the events to…
How Small Businesses Can Navigate the Online Marketing Maze
Reading Time: 3 minutes One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online marketing. And for good reason, as this single factor can often…
How To Create and Market A Facebook Business Page
Reading Time: 4 minutes To be or not to be on Facebook is not the question anymore. With social media marketing spreading like a wildfire, it is impossible and potentially damaging for your business to stay away from Facebook. Most business owners decide to open up a Facebook account,…
3 Steps to Building an Effective Social Media Automation Strategy
Reading Time: 4 minutes Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it…
100 Top Books on Social Media Marketing
Reading Time: 22 minutes Social media marketing can be a powerful tool in the hands of a marketer. But it requires special skill, experience and persistent effort. Investing effort in learning more about it and hearing from the experts can give you a competitive advantage – it is with…
Guide to Social Media Marketing Strategy for Small Retailers
Reading Time: 2 minutes Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on…
Social Media Marketing Guide for Home Businesses
Reading Time: 3 minutes It’s great to be your own boss and run your company on your own terms, but with having a home business comes the responsibility of marketing yourself and your company effectively. Those who don’t consider marketing to be their forte, turn to traditional marketing methods…
A Quick Guide to Twitter Marketing
Reading Time: 2 minutes With 288 million active users every month, Twitter is an excellent marketing platform for businesses. Your business’ presence and activity on Twitter holds a lot of potential. Here are a few tips to help you craft a successful Twitter marketing campaign: Share relevant content: The…