5 Content Marketing Growth Hacks for SaaS Companies
Reading Time: 8 minutes Note 1: All the infographics in this post are under the Creative Commons license and are available for reuse and distribution. Please feel free to share but with a link to this blog. Growth hacking is the process of running quick and simultaneous experiments across…
10 Fresh Tips to Win Like a Boss on Social Media
Reading Time: 5 minutes It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways…
The Ultimate Social Media Employee Advocacy Guide
Reading Time: 17 minutes Index 1. What is employee advocacy? 2. Why should companies and organizations invest in employee advocacy? 3. 6 straight-out benefits of employee advocacy 4. Use cases of social employee advocacy 5. Implementing employee advocacy – Traditional and current methods 6. How to build a successful employee…
7 Brilliant Social Media Campaigns that You Need to Learn From Now (and the RockStars Behind Them)
Reading Time: 7 minutes Do you have a social media campaign marked on your marketing planner? Are you out of cool new ideas to try? To inspire you, we’ve rounded up a bunch of brilliant and successful social media campaigns run by rockstars in the social media marketing industry….
5 Easy Steps to Nail Your Content Marketing (and Get People Talking about You on Social Media)
Reading Time: 12 minutes Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93% of the buying decisions…
Social Media Marketing and Virality Lessons from Star Wars
Reading Time: 4 minutes 2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular…
Success Stories and Key Lessons in Employee Advocacy through Social Media
Reading Time: 5 minutes Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy…
Social Media Marketing Lessons from Bernie Sanders
Reading Time: 2 minutes The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media…
Social Media Marketing Lessons You Can Learn From Taylor Swift
Reading Time: 4 minutes If the mere mention of social media marketing makes you break out into the song “I knew you were trouble when you walked in” then you might be in need of some social media marketing lessons from Taylor Swift herself. The 25-year-old artist has been…
Your Content Marketing is Broken! Here’s Why
Reading Time: 5 minutes While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.