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Tags : social media marketing

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Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93%  of the buying decisions of these users relied on social media influences. Additionally, as..

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2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular lexicon. The latest installment The Force Awakens sent fans into..

Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy program benefits both, the employer and the employee. 86 percent..

The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is..

If the mere mention of social media marketing makes you break out into the song “I knew you were trouble when you walked in” then you might be in need of some social media marketing lessons from Taylor Swift herself. The 25-year-old artist has been praised for her social media skills and has also been..

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While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.

Social media marketing has become an integral part of every business’s marketing strategy and the scenario is no different for insurance agencies either. Many insurance agencies are currently using social media to promote their services and various insurance plans, but this is probably doing more harm than good. While you can utilize social media networks..

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Put on a cape with any costume, and you’ll look like Superman. Well, almost. Social Media is like that cape. It’s the one element in your marketing mix that has the potential to send your business sky-rocketing. Real estate agents meet a whole lot of people. It’s a part of what they do. And more..

As an Etsy retailer, you probably enjoy thinking creatively, coming up with artsy ideas and putting all your effort in creating that beautiful masterpiece. On the other hand, sitting in front of your desktop and trying to figure out your next move on social media might leave you a little anxious. Social media is a..

  Expert Panel: Jeff Bullas, Joe Pulizzi, Ian Cleary & Ted Rubin At DrumUp, we are passionate about bringing valuable information to the forefront and providing readers with expert insights into topics related to social media and content marketing. We have launched a short interview series on this blog through which we’ll be “conversing” with..