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Tags : social media marketing

Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success. In fact, businesses with more employee engagement have 147% higher earnings than their competitors. And while employee advocacy..

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There are few phrases, I think, in the office marketer’s vernacular more terrifying. Particularly for larger organizations, scaling a social media presence is, at best difficult, at worse… well, terrifying. Yet, social media has had a 10-year run of yielding documented results for virtually any business. More than 80% of people engage with at least..

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Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. It’s no wonder that such agencies..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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Video isn’t just ‘nice to have’ anymore; It’s an integral part of most successful social media marketing strategies. With Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content. However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video..

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you..

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  There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check..

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Content is a critical part of your marketing. It helps convey your message, pique audience interest and get them to act. It can boost lead generation and sales, when used strategically. Today’s audience, however, is hard to please. They’re vary of advertisements and have high demands of content. So, how do you create content that..

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Social media marketers who complain about a lack of time for content creation, posting and engagement are probably not using the right tools and tactics. Automation is the new reality, and it is freeing up time to make more creative decisions. Here’s a look at 11 simple but effective ways to make the most of..

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Social media is exciting and thrilling for people chasing fame, but it comes with unrealistic expectations. We watch celebs like Taylor Swift and Kim Kardashian rack up retweets and likes numbering into millions, and we think, “If they can do it, why can’t I?” The reality is that you very well could, but not without..