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Tags : social media marketing

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Every customer (and every person) loves receiving value before they’ve paid for your services. It’s a natural line of thought that makes a potential customer wonder: “If I’m receiving this much value for free, how much value am I going to receive when I pay for it?” That’s the essential appeal behind using lead magnets..

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Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through..

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Running a managed hosting company is tough work – it’s a brutally competitive industry, with technically challenging processes. The turnover rate for the industry is quite high – yet often times, the solution starts internally. So what’s a possible secret sauce to the managed hosting woes? Through innovative ideas and programs and utilizing the best..

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All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if you opt for one social medium over another. After all,..

Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success. In fact, businesses with more employee engagement have 147% higher earnings than their competitors. And while employee advocacy..

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There are few phrases, I think, in the office marketer’s vernacular more terrifying. Particularly for larger organizations, scaling a social media presence is, at best difficult, at worse… well, terrifying. Yet, social media has had a 10-year run of yielding documented results for virtually any business. More than 80% of people engage with at least..

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Over 50 million small businesses use Facebook pages for marketing. But 96% of the people who discuss brands online, don’t follow the Facebook pages of those brands. That’s a massive disconnect between small businesses and their target audience. A massive disconnect that many Facebook management agencies tend to discredit. It’s no wonder that such agencies..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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Video isn’t just ‘nice to have’ anymore; It’s an integral part of most successful social media marketing strategies. With Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content. However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video..

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you..