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Tags : social media marketing

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We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the tools that can help. Yet, only 15% marketers have proven..

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A social media content calendar sets out the content that your business will create over a specific time period. It helps you plan content in a structured way and organizes your content marketing efforts more effectively. It also serves as a reference point for your digital marketing strategy, allowing you to cover all bases on..

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Your employees can be one of the driving forces behind content sharing on social media. They can multiply your social reach and boost social engagement. The more enterprising among them may directly help you get more inquiries and acquire leads. There is a real possibility that some of their contacts may either have a need..

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Dear Social Media, I think I may have fallen in love with you. You’re not so bad after all. Actually, you’re amazing. I took some time to figure you out, and now that I have, I’m so glad I didn’t give up on on you. I’m sorry for called you names and blaming First World..

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35-and-under consumers are the first generation to reach adulthood after growing up entirely in the digital age. Our subsequent scroll-and-move-on attention span creates a challenge for every business: how to penetrate our multi-tasking focus and pique our finicky interest. If you’ve been able to tap into this market, you probably agree with Time Magazine’s assessment..

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Marketers are becoming increasingly reliant on content curation and content curation apps to balance their social media marketing marketing efforts, and there’s no reason why they shouldn’t be. After all, quality takes time, and curation is a great way of keeping an audience engaged while the creative factory is occupied otherwise. But if everyone’s curating..

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The biggest lie in social media marketing is that it can never produce an ROI. This myth is especially peddled to small businesses who don’t have massive marketing budgets and cannot afford to waste their time on unproductive efforts that don’t impact their bottom line. As for those entrepreneurs who say that social media has..

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Twitter has the potential to help you reach your audience and grow your business. There are actionable ways for you to achieve those things by optimizing your social media marketing approach and performance right this instant. Drawing on my experience as a growth strategist at Hashtagify, I’ve come up with a very specific strategy to..

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Content marketing has replaced most other methods as the most effective means to reach out to a target market. With a well-thought out content marketing plan, your business could connect to and build a rapport with the most important people to any given business, be it partners, potential hires or possible customers. Even so, few..

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With 71% people‘s buying decisions being influenced by social media, social media marketing has become an integral part of every business’s marketing plan. Businesses belonging to any niche can use social media to reach, engage with and sell to a larger part of their target market. However, the importance attached to social media outreach and..