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Tags : social media marketing

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It may seem easy, but social media managers know that engaging with an audience over any social media platform requires a lot of work. You need to develop a target audience, figure out how much time to spend on each social media platform, find ways to create original content, interact with your followers and much..

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Index 1. What is employee advocacy? 2. Why should companies and organizations invest in employee advocacy? 3. 6 straight-out benefits of employee advocacy 4. Use cases of social employee advocacy 5. Implementing employee advocacy – Traditional and current methods 6. How to build a successful employee advocacy program 7. Which social media platforms to target with..

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It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus..

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Do you have a social media campaign marked on your marketing planner? Are you out of cool new ideas to try? To inspire you, we’ve rounded up a bunch of brilliant and successful social media campaigns run by rockstars in the social media marketing industry. Every campaign is a cycle of three phases – planning,..

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Late July 2015, Brandwatch shared an interesting study in which 2.3 billion people, forming roughly 31% of the world, were classified as active social media users. Further, Erik Qualman’s #Socialnomics– a really popular video series compilation of social data, revealed that 93%  of the buying decisions of these users relied on social media influences. Additionally, as..

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2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular lexicon. The latest installment The Force Awakens sent fans into..

Employee Advocacy is the practice of turning employees into brand ambassadors, and leveraging their networks on social media to spread the brand’s message. A recent research study conducted by the Hinge Research Institute in partnership with Social Media Today found that a formal employee advocacy program benefits both, the employer and the employee. 86 percent..

The battle for the Democratic Presidential nomination between Bernie Sanders – a 74-year old senator with little name recognition (until now) – and Hillary Clinton, who has spent a lifetime amongst Washington’s elite, is heating up. One of their prized ammunition is the social media campaign they’re running (Ex : #feelthebern and #ImWithHer). Bernie’s is..

If the mere mention of social media marketing makes you break out into the song “I knew you were trouble when you walked in” then you might be in need of some social media marketing lessons from Taylor Swift herself. The 25-year-old artist has been praised for her social media skills and has also been..

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While there’s no question that a content marketing strategy is a must for businesses of all sizes, getting it right is no easy job. Most businesses run their content marketing with a huge inefficiency, losing precious marketing effort and resources.