5 Brilliant Small Businesses Built on Personal Brands
Reading Time: 4 minutes There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out…
11 Content & Social Media Marketing Experts from Top Agencies Share Content Tips
Reading Time: 9 minutes Content is a critical part of your marketing. It helps convey your message, pique audience interest and get them to act. It can boost lead generation and sales, when used strategically. Today’s audience, however, is hard to please. They’re vary of advertisements and have high…
11 Incredibly Simple but Effective Ways to Save Time on Social Media Marketing
Reading Time: 4 minutes Social media marketers who complain about a lack of time for content creation, posting and engagement are probably not using the right tools and tactics. Automation is the new reality, and it is freeing up time to make more creative decisions. Here’s a look at…
9 Reasons No One Can Find You on Social Media
Reading Time: 4 minutes Social media is exciting and thrilling for people chasing fame, but it comes with unrealistic expectations. We watch celebs like Taylor Swift and Kim Kardashian rack up retweets and likes numbering into millions, and we think, “If they can do it, why can’t I?” The…
4 Tips on Integrating Email and Social Media Marketing for Double the Impact
Reading Time: 4 minutes Social media is largely a top-of-funnel marketing platform while email takes over once leads have been generated, serving as a middle-of-funnel marketing tool. While used for distinctly different purposes, they can be allies and improve each other. Use email to promote your social media pages…
6 Social Media Marketing Misconceptions Hurting Your Business
Reading Time: 4 minutes While many businesses have found crazy success with social media, for some, it is the elephant in the room that refuses to leave. Here’s a look at some myths that may be holding you back from the realistic gains possible with a dedicated, well-planned social…
Alternatives to Buffer Content Library for Social Media Management
Reading Time: 5 minutes The ability to manage content from a library is a huge advantage, because it gives marketers flexibility and helps them save time. When popular social media management app Buffer announced its decision to remove the content library feature, a lot of people were taken aback….
11 Quick Fixes for Your Dead Social Media Page
Reading Time: 4 minutes Social media marketing is not a ‘tactic’; it is a sustained process of establishing an authoritative voice through effective engagement. Every conversation or interaction on social media must inform, educate or entertain in some way : it is this value that will encourage your audience…
What a Profitable Social Media Marketing Strategy Looks Like (with 4 Real Examples)
Reading Time: 7 minutes We’ve come a long way in the last few years. Back in 2011, the biggest question that people were asking was if social was profitable. Since then, industry conversation has moved from ‘will I see an ROI’ to ‘how to measure social ROI’ and the…
9 Things the Best Marketers Have on Their Social Media Content Calendars
Reading Time: 4 minutes A social media content calendar sets out the content that your business will create over a specific time period. It helps you plan content in a structured way and organizes your content marketing efforts more effectively. It also serves as a reference point for your…