Sian Jaylo
10 Ways Social Media Fuels Inbound Marketing
Reading Time: 8 minutes Your social media efforts establish your online presence and drive traffic to your brand. From creating increased exposure to converting leads consistently, social media campaigns are the backbone of your digital marketing strategy. According to Sprout Social, Facebook has over 2 billion active users, Instagram…
The Role of Social Media in Dental Education
Reading Time: 4 minutes Dental students all around the globe have one goal, passing their degrees or diplomas and they build a strong career as a renowned dentist. However, the curriculum may seem never-ending and the dental continuing education may sometimes be burdening. As you probably know, the teacher…
7 Social Media Strategies for Your Regional Conference
Reading Time: 7 minutes Social media strategy for your regional conference There are tens of thousands of conferences that happen across the world. When one thinks of a regional conference, they think of something akin to Microsoft’s big-budget spectacles: Thousands of people, dozens of high tech workshops, and innovations…
How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram
Reading Time: 7 minutes Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following. Native video works differently on each of the four main social networks:…
Jobs That Are Hard to Fill? Call in Employee Ambassadors
Reading Time: 6 minutes There are always those nearly impossible jobs… You know the type: you need someone for that role ASAP, but no one’s applying or those that do apply aren’t the right fit. It makes you want to pull your hair out and yet, you have to…
The World’s Simplest Social Media Management Strategy for Churches
Reading Time: 4 minutes You have to go where your congregation already is and in 2019, that’s definitely social media. However, social media doesn’t have to be complicated at all! With a great, simple social media management tool, you can be successful. In this article, we’re going to show…
Adoption of Employee Advocacy across the board
Reading Time: 6 minutes Having your employees on your side is important. And it starts with making them feel included. The truth is that your own employees are some of the easiest people to recruit to your company’s social media pages. Most of them will quickly accept your invitation,…
B2B Social Media Strategy Template
Reading Time: 9 minutes Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Content…
The No B.S. Guide to Growing Your Facebook Reach Organically in 2019
Reading Time: 5 minutes Psst – I’m going to let you in on a little secret. Facebook marketing isn’t dead. Gasp. You’ve probably heard a lot of doom and gloom recently about Facebook’s prospects. Ominous “facts” about the younger generation shrinking on the platform, and an increasingly inactive user…
10 Mistakes with Every Content Marketing Strategy (+ How to Avoid Them)
Reading Time: 6 minutes Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day. But just because it’s popular and there…