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Author :All posts by Sian Jaylo

We want you to do a simple comparison. Take a look at your business’s combined social media audience and compare it to the number of people on your email subscription list. It may be slightly presumptuous, but we’re quite confident that your overall social media reach vastly outweighs your email subscription list. It’s not like..

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If you’re a real estate professional and you aren’t utilizing social media to expand your business, you’re missing the boat. But you’re too busy making cold calls, knocking on doors, and running open houses to find time for Youtube, Facebook, LinkedIn, and Instagram. At the surface it makes sense. Real estate success still hinges upon..

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In the age where successful marketing requires a lot more than convenience to turn prospects into customers, employee advocacy can be a winning formula for growing your business. How? To understand the benefits of employee ambassadors, we don’t have to look further from just a few statistics: Social proof: 77% of consumers are more likely..

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In today’s climate, your business can’t afford to be without social media. It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center. According to a data measurement company known as Zenith, people are projected to spend..

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Employee advocacy is one of your best marketing tools. Most of the time it’s hidden as we pay attention to things like Facebook retargeting and expensive PPC campaigns. However, it’s employee advocacy that consumers trust. 76% of people trust other “normal” people more than brands. You may have a shining campaign with a good headline,..

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Every customer (and every person) loves receiving value before they’ve paid for your services. It’s a natural line of thought that makes a potential customer wonder: “If I’m receiving this much value for free, how much value am I going to receive when I pay for it?” That’s the essential appeal behind using lead magnets..

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Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers. One way to do this is through..

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Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product based on values, and the average revenue increase when a..

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Running a managed hosting company is tough work – it’s a brutally competitive industry, with technically challenging processes. The turnover rate for the industry is quite high – yet often times, the solution starts internally. So what’s a possible secret sauce to the managed hosting woes? Through innovative ideas and programs and utilizing the best..

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All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if you opt for one social medium over another. After all,..