Sian Jaylo
Tools to Boost Sales During a Pandemic
Reading Time: 6 minutes The spread of coronavirus and the establishment of social distancing presented a challenge that almost every business was unprepared for. Sales graphs went down, advertising funds were curbed and existing marketing strategies went topsy turvy. The biggest change in marketing strategy was becoming less and…
Growth Hacking Tools to increase B2B Sales
Reading Time: 6 minutes Get 50% more leads in just a few days! Doesn’t that sound just like what the doctor ordered? And trust us, it’s possible – with growth hacking. Today, we’re going to show you what growth hacking is, how you can growth hack your way to…
How to use Q&A Sites as a Marketing Channel
Reading Time: 4 minutes What do you do when you have a question? Chances are, you turn to Google. We’ve taken to using the search engine to answer our questions so much that it gets 5.6 billion searches every day. And for the most common questions, you’ll see question…
Marketing tool stack used by high-growth companies in Silicon Valley
Reading Time: 5 minutes In Silicon Valley, high-growth tech companies and growth-focused startups know the value of excellent marketing tools. You simply cannot have a good marketing campaign or advertising plan without a set of tools to make collaboration and automation easier. This is more true than even in…
Top 5 LinkedIN Profile Optimization Hacks for Social Media Management Jobs
Reading Time: 3 minutes Without well-curated content being published on their social media every single day, most businesses would be closing their doors. Interestingly, social media is largely based on user behavior, and as a marketer, you know that well. A business owner could have the highest-quality products available…
Google Analytics Reports For Social Media Success
Reading Time: 4 minutes If you’ve been working on your brand’s online presence, you probably have a Google Analytics account associated with your website and blog. And if you’ve ever explored your Analytics account, you know that you can access a lot of data and statistics. Our question is,…
Top Employee Advocacy Bloggers You Need to Follow
Reading Time: 3 minutes If you’re looking to turn your business frown upside down with employee advocacy during this crisis, you’re going to need information. And the best kind of information comes straight from the source. In this article, we’ll point you to 12 amazing employee advocacy bloggers: 1….
7 Signs You Need a New Employee Advocacy Vendor
Reading Time: 5 minutes There’s nothing more important than customer loyalty in an economic downturn. And one of the best ways to stimulate customer loyalty is employee advocacy. When your customers hear from your employee ambassadors, they’ll be more likely to trust you. Unfortunately, some employee advocacy vendors can…
The 3 Pillars of Content Marketing Strategy
Reading Time: 7 minutes The new decade is on the rise, and with many technological advancements happening in the world in every aspect of businesses, content marketing has taken a new turn too. In the context of marketing, measuring results can be complicated. Where some campaigns can be very…
9 tips for marketing during the COVID-19 crisis
Reading Time: 2 minutes The global COVID-19 crisis is shaking up the world. It’s a hard and uncertain time for all of us, with lots of unknowns. As marketers, we can’t play business as usual nor hide under a rock. It requires us to revisit our marketing strategy. The…