4 Reputational Marketing Strategies for your Social Team
Reading Time: 6 minutes Social media and general marketing can often be categorized as separate entities, but they actually work in tandem far more often than people think. Social media, in particular, has become an increasingly influential force in branding and content marketing efforts. With over 500 million social…
7 Keys to Your Social Media Business Longevity
Reading Time: 4 minutes Leveraging social media business is a must. Everyone knows that. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks. According to HubSpot, 71% of your customers…
Effective Social Media Use in E-commerce Marketing
Reading Time: 4 minutes Social media has now evolved into a very important part of our everyday lives. From maintaining constant communication with family and friends and building relationships, it has now become a crucial tool for promoting brands and selling products or services. In fact, when it comes…
7 Social Media Strategies for Your Regional Conference
Reading Time: 7 minutes Social media strategy for your regional conference There are tens of thousands of conferences that happen across the world. When one thinks of a regional conference, they think of something akin to Microsoft’s big-budget spectacles: Thousands of people, dozens of high tech workshops, and innovations…
The World’s Simplest Social Media Management Strategy for Churches
Reading Time: 4 minutes You have to go where your congregation already is and in 2019, that’s definitely social media. However, social media doesn’t have to be complicated at all! With a great, simple social media management tool, you can be successful. In this article, we’re going to show…
How HR Leaders Use Employee Advocacy To Boost Retention
Reading Time: 3 minutes Retention is a nuanced issue, with factors both inside and outside of an organization contributing to an employee’s decision to quit or maintain their jobs. Research from Kronos and Future Workplace showed 87 percent of HR leaders are aware that employee retention is a priority….
B2B Social Media Strategy Template
Reading Time: 9 minutes Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Content…
The No B.S. Guide to Growing Your Facebook Reach Organically in 2019
Reading Time: 5 minutes Psst – I’m going to let you in on a little secret. Facebook marketing isn’t dead. Gasp. You’ve probably heard a lot of doom and gloom recently about Facebook’s prospects. Ominous “facts” about the younger generation shrinking on the platform, and an increasingly inactive user…
10 Mistakes with Every Content Marketing Strategy (+ How to Avoid Them)
Reading Time: 6 minutes Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day. But just because it’s popular and there…
10 Principles of Psychology You Can Use to Improve Your Employee Advocacy
Reading Time: 4 minutes There’s no one who can amplify your brand message like an employee advocate can. However, humans can get complicated. Fortunately, psychology figured us out enough to know what we have to say and do to get motivated. In this post, we’ll cover 10 principles of…